Portfolio is the most important part copywriter summary. Thanks to him, the employer has the opportunity evaluate candidate skills and abilities

Let's figure out what the copywriter portfolio should look like, and also find out where you can place samples of your work to demonstrate to the future employer.

Content:

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How to make a copywriter portfolio

1. Material selection

Even beginner copywriters with little experience usually have several texts that can be used in the portfolio. However not all materials are suitable for demonstration

What is worth showing to the future employer:

  • only verified texts: carefully read, without grammatical and stylistic errors;
  • formatted articles that have a clear structure are broken down into paragraphs, contain lists. Illustrations, tables or graphs are also welcome;
  • materials related to topics with which you are truly ready to work;
  • the content set forth in the style with which you cope without problems;
  • the texts you wrote, and not pretty well-fed by the editor, friend or previous customer.

 

When choosing content for the portfolio, focus not only on your own taste. Add the strongest, in your opinion, texts to a little less successful. In the same way, you should choose stylistically and thematically different materials so that each employer finds among them what will be closer to him.

What if there are no examples of texts yet? Here are the 4 options, how to make a portfolio for a novice copywriter:

  • Perform tasks on the freelance exchange. In a couple of months you can earn some money and get experience, and with it your own text base;
  • Selfishly think over TK on several “working” topics and create content exclusively for portfolio;
  • To watch TK on the freelance exchange, but to prepare articles not for the customer, but for their own use;
  • Go on copywriting courses, in which special attention is paid to practice. 

 

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2. Portfolio Material Format

Due to the inconvenient format of the materials provided, the inspector may refuse to meet them. Complicating the life of the employer, you immediately create a negative in relation to your own candidacy.

Consider in what format you can present your work..

  • Text files
    Separate documents in .doc format (.docx) are not the most successful option. If you need to download files to your computer, sort them by folders, use additional tools for viewing text, a specialist will refuse to think about studying content. Especially if the names of the documents do not explain to which topic and type of content they relate to.

    Alternatively, you can download files to Google Drive and only open access to viewing. In this case, you should parse them in folders, and give the names of the documents in accordance with the subject, type of content and the title of the article: “Medicine. SEO text. Choosing a tooth whitening system. ”.

    как выглядит портфолио копирайтера пример
     
  • Links to posted content
    This option is more convenient and allows you to save a lot of time. To study text just click on the active link.

    By providing links to texts, be sure to sort them by topic and / or type of content. A continuous stream of links will only confuse the employer, not giving him a chance to study only what relates to the topic of interest to him (type).

    How can I specify links the copywriter portfolio can be seen in the example:

    ссылки на примеры работ копирайтера

    The minus using this format in the portfolio is that over time, pages can be deleted and text replaced. If you have chosen this particular format, check each link before sending the portfolio.
     
  • Screenshots
    If you are not sure that the site for which the content was created will exist forever, you plan to use the portfolio repeatedly and do not want to constantly check the links, use screenshots. 

    It’s important not to forget about two points:
    • the text in the screenshots should read well;
    • the file should contain the entire text, not its individual elements. For large texts, you must use a scroll screenshot.

      You can use the scroll screenshot to create special extensions for browsers. For example, Awesome Screenshot.

      сервис Awesome Screenshot для скриншотов 

      By setting the extension, open the desired page of the site with content, in the upper right corner of the browser window click on the application button. 

      In the list that appears, select the Capture tab and click on the Full page button. 

      красивые скриншоты написанных текстов

      In the new window, you can edit the screen, for example, by cutting off the unnecessary elements of the site page. We save the result by clicking on the Crop button at the top of the screen, then on Done. You can select a file format, for example, an image or PDF. You can also print the resulting screen or copy and paste into the file.

      как подготовить примеры работ копирайтеру
       
  • Screenshot and link
    This option does not exempt from the need to check the references to relevance before sending the portfolio, but it will enable the specialist to choose a format convenient for him. 

3. What to publish in the portfolio

Typically, copywriters share their work in the form of ready-made text. You can do this, but there is a much more winning way to demonstrate abilities.

The customer is not looking for the creator of the content as such. He is looking for a solution to any problem.. This can be increased sales using commercial texts, an increase in the number of subscribers due to useful content, and an increase in traffic using SEO texts. The task of the copywriter is to show that it will bring such benefits to the future employer.

How to show it? Laying out the created texts, in the hat indicate the tasks, solutions and the result obtained by the customer. To do this, insert before the text a separate block of customer TK, below briefly describe what has been implemented from this TK (ideally - that's it). Below will go the text, which has become the solution to the task.

Such cases in the copywriter portfolio are the most striking examples of his skills, proven practically. The inspector will see that you are coping with such tasks. And this will be a real competitive advantage over other candidates.

Where to place a copywriter portfolio

There are several options, each of which has its own advantages. We recommend do not get lazy and use every opportunity tell you that you are a truly cool specialist.

  1. Freelance Exchanges
    The ability to post information about yourself and add a portfolio is not on all exchanges. But since it is a very convenient tool for both performers and customers, developers are gradually adding this function.

    Already now, the copywriter portfolio can be posted on sites FL, Advego or eTXT. The functionality of the latter allows you to automatically add texts made within the framework of tasks posted on the portal to a special section.

    портфолио на бирже текстов изображение
     
  2. Cloud services
    Registered users of cloud services, for example Google or Yandex Drive, can create separate folders “Portfolio” or “My works” there and add content files there. So you can send links to employers and familiarize them with their work. The main thing, do not forget to open access for viewing.

    Files uploaded to disk must be sorted by topic or type of content using the same folders.

    как должно выглядеть портфолио копирайтера образец
     
  3. Copywriter website
    Also a convenient and effective way to talk about yourself. The site can be made in the format of a business card, and only examples of work are posted on it. Or develop a full-fledged multi-page resource, and promote it in search engines using SEO. This option is suitable for those copywriters who work a lot and with different customers, so they are always open to new offers.

    On the site you can not publish texts in “living” format, as it can harm the customer. Such content will be index search engines, and, therefore, uniqueness previously handed over material will be called into question. Better use work screenshots. 

    How to create your own website copywriter:
    • based on any CMS (requires costs and some knowledge);
    • based on the designer (usually free or cheaper than CMS, but less features);
    • using the Google Sites service (a free and easy way to create a small site with a minimum of functions sufficient for the portfolio).

Conclusions

Copywriter Portfolio - This is a model of skills, knowledge, literacy and work skills with textual material. Therefore, the question of what the portfolio of the copywriter should be and how to issue it needs to be given increased attention. How quickly you can find a job and how high your income will be largely dependent on how you have done this.

Give a couple of days to creating a truly cool portfolio that better than any laudatory words tells about your professionalism. This time will pay off in full, because you can find exactly the work that suits you and for which you will be the best performer.

P.S. On the course "SEO copy profession" you will learn how to create texts for any business tasks, collect a decent portfolio and fully prepare for work in this area. Register by link, and with the code "Copywriter-16" an additional bonus will be waiting for you.