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How to create a title that sells

Header on the selling page, in e-mail mailing, in social networking posts this is not just a name - it is a brief advertisement, thanks to which visitor should be interested your offer. But remember that you are far from the only ones offering similar goods or services. And a person looking for a more profitable, in his opinion, offer is likely to be viewed by more than one site. 

Studies have shown an average reading time for headlines - approximately 2 seconds! So it turns out that in order to take possession of the attention of those who went to the site and encourage them to read further, you only have these 2 seconds. Otherwise, according to researchers, 80 % people just leave the selling page in search of a more interesting offer.

And today we will talk about what techniques and rules you need to use to make the title a seller.

Примеры лучших продающих заголовков

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Secrets of the selling headline

In order to transfer the visitor to the category of reader, and then the buyer, by hooking the selling header, it must be compiled according to all the rules. The best marketers of the whole world worked to develop rules and writing techniques for selling headlines. A thorough study and analysis of the reaction of many thousands of site visitors allowed them to reveal the secrets of the attractiveness of selling headlines, and make recommendations for writing them.

So what “secret ingredients” should be the most clinginging selling title?

  • Uniqueness. Taking the title from successful competitors, and simply inserting the name of your company into it is not an option. And do not hope that you will attract attention with the bright design of the page if the words in the title are standard. Due to the huge number of offers, potential buyers have become more demanding, and want you to surprise them with something. So be sure to add a twist to the title selling, emphasize the beneficial difference between your offer and others.
     
  • Specific. If a person does not immediately understand what will be discussed next, then it is not a fact that he will want to understand this by reading the text. Unless from boredom, if he has nothing to do. But we want to attract buyers, not onlookers? Therefore, clearly indicate in the selling title what exactly you are selling, and why it is profitable to buy from you. Give specific numbers, not vague promises.

    как сделать конкретный продающий заголовок
     
  • Urgency. Effectively in selling headlines is the “subjugation” of a potential client. To make it hurry and order your services or goods, use time limits. Announce some preferential prices conditions that will only apply for a certain period, and you will get a great chance that a potential client will be afraid to miss his benefit and make an order.
    For example:

    Техника срочности в заголовках продающих страниц
     
  • Benefit. To be interested in your offer, and start reading the selling text, the site visitor in the title should feel the usefulness of your product in solving its problems.
    For example:

    Польза от предложения в продающем заголовке
     
  • Focus. Be sure to consider who your suggestions are oriented towards. Each target audience needs its own approach, different words and speech revolutions. Take into account when writing who you are specifically addressing, because each audience has its own psychology, and therefore, you need to influence them differently.

    For example, referring to youth, you can enter slang expressions into the selling title and allow a more free writing style. But such treatment will offend the older generation. Women need some interesting details, men need specific data.

Combining all these rules when writing a selling title will not always work, but be sure to use at least 3 of the above, to enhance the selling effect.

What should be avoided when writing a selling title

So, you already know the basic rules of the selling header. In addition, it is easy to find a lot of patterns and examples on the Internet “for all occasions”, and selling headlines are no exception. Filling and remaking them for yourself, observing the rules of writing is a matter of technology.

But so that your efforts do not go wasted, try to avoid such mistakes:

  • Do not try tell everything in the title immediately, there is an article on this. Highlight only the most basic, and reduce to a minimum. Yes, it can be difficult, but short headlines are more efficient and attractive to readers;
  • No need to write every word with a capital letter - this is unreadable;
  • Do not insert many punctuation marks in the title and do not try to strengthen its influence by a number of exclamation points;
  • Do not try to interest site visitors and show your erudition by inserting a title in the selling title famous quotes or winged phrases. They are known not only by you, and stumbling a hundred times the heard expression, a person will simply go further.

Despite the brevity, making a truly selling title is not easy. But we hope that following the above rules, writing it will become much easier for you.

And how do your selling headlines work? Are they effective enough and what techniques do you use to write them?

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