Briefly about the main thing. What is external optimization
In the previous sections of the knowledge base, issues of internal optimization were discussed - that is, how to make the site from the inside so that it would be liked by search engines.
Now we have come to the next, completely opposite point. This is an external site optimization.
You can make your site perfect inside, but now how do search engines learn about your existence and distinguish among thousands of sites of the same subject?
It is for these purposes that such a concept as external optimization exists. With it, we make it clear to search engines that our site is being discussed and interesting to a lot of people. That he is considered authoritative and refer to on him.
The more high-quality links - the higher the significance of the site.
But do not confuse quality with quantity.
What links are there
First of all, internal and external. But we will not talk about the internal in this section.
Now we will talk about external links. They are:
- anchor and ungodly
- open and closed
- paid and free
- purchased and natural
- trust and spam
- eternal and temporary
- active and inactive
All these points are interconnected and do not exclude each other. So, the purchase anchor link can be spam and temporary. Or the link closed from indexation will be eternal and active.
There can be a lot of variations and it cannot be said that the reference profile should consist only of a specific type of external links.
The main thing to remember is to say solid no links:
- closed from indexing
Spam - understandably. These are low quality purchased links, for which you can very easily “get on the head”. If the concept of low quality remains too blurry, read the article on which links to choose.
Temporary - such links are evil for promoting your site. Why? Because if they are not paid constantly, then they will all disappear at once. And then - the direct path under the filter without clarifying the circumstances.
Closed links mean that they will not transfer any weight to your site. That is, there is no point in it. And if she was purchased, then it is also wasted money.
Now you know even more about external optimization and are ready to delve into each topic separately. Welcome to our knowledge base!
Learn, develop and be sure to put into practice all that we talk about.