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Do inactive external links need

Another point to consider when accumulating the reference mass of the site - most of it should be active external links. Since it is they who give the greatest weight to your web resource in the eyes of search engines. 

Their inactive fortunates" must also be present without fail so that your site has more natural reference profile.

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Active link - the basis of the reference mass

"Turns user to the target site when you click on it.

Passes the weight of the web resource page on which it leads. The value of this weight varies depending on the ankor in her body. The more precisely it matches the request on which the target page is promoted, the better.

If she ungulates (the user presses the direct address of the page instead of the text), search engines consider it more natural, which is also important for reference ranking.

 

Inactive external links are less important but necessary

This type stands out for some features:

  1. Their impossible to use for transition to another site with the usual click. To do this, copy them and paste directly into the address bar.
     
  2. They are do not pass weight the page whose address is displayed.
     
  3. From the point of view of search engines are part of the total reference mass.
     
  4. Influence on website promotion more weakly, than active.
     
  5. Unavailable for indexing search robots. This is achieved in various ways. For example, using the rel "nofollow" attribute".

For competent reference mass buildup care must be taken to ensure that inactive links are present in total for its dilution and giving a more natural look "in the eyes" search engines.

It is necessary not to forget that active external links must be of high quality in order to external optimization gave the expected results with integrated SEO website promotion.

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