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Anchor and unscrupulous links. What is the difference?

Before you start organizing internal skidening on the pages of the site or increase the external reference mass you need to figure out what anchor and ungodged links are. Why is it recommended to use both in a certain ratio?

To begin with, let's go through the basics. The link consists of two elements:

  • URL - the address of the page to which it leads;
  • Anchor is its textual display.

Both anchor and unzancor links include both of these elements, the first of which is no different. The difference is only in the second - in the anchor.

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Anchor links

This type of link suggests the presence of a text part that exactly matches the subject of the page, whose address is hidden under it. Ideally, this is a specific key request., under which the page is optimized. This will minimize accidental user click, as he will already know what will be discussed after the transition. In this case, the page address is hidden from his eyes.

Anchor links contain a text part limited by < a > ... < / a >
This is how all the anchor links (example) look:


An important condition that must be observed is that the text of the anchor must not contain errors. In the opposite case, search robots can perceive it as a set of characters defined as spam.

Unencore links

Anchor, of course, is available. But the text in it is not a specific request, but arbitrary words that do not indicate the subject of the page. These may be directions like: here, there, more specifically etc. Here's what a non-anchor link looks like:


Separately, you need to select unencorn links containing the page address in the text part. They have the most natural look. You can only guess the contents of the key page by the round-table text.


 And here is what a non-anchor link looks like with the visitor’s eyes:


Promotion of anchor and uninvited links

Absolutely all of them (if they are of high quality) affect the weight of the pages they lead to. In this case: 

  1. External ones are responsible for dynamic weight. Its value may vary depending on the text prescribed in the anchor and is of the greatest value when using the exact request for which the page is created. The reference ranking of pages by search engines takes into account dynamic weight.
  2. Internal, which are used when refitting between resource pages, responsible for the transfer of statistical weight from one page to another. Correct skipping also taken into account by search engines and affects the rating of sites in the issues.

Anchor links have recently been poorly helped in promoting sites, as search engines have begun to believe that they are almost always purchased.

Promotion with unbizarre links still works well, because in this case it is difficult for search engines to distinguish the natural mention from the purchased one. In addition, you can get them and free

Of course, some efforts will have to be made for this, but the results will be worth it. This option looks most natural.. It’s great for him mention of the site in various social. networks, blogs and forums, where some users in this way share with other information about important and useful resources.

Which ones do you choose to promote your site? You can not use only one of their types. It is recommended to adhere to the formula:

  • 10 % - anchor links;
  • 60 % - ungraced;
  • 30 % - mixed.

By correctly combining anchor and unencorn links of the proper quality, you will easily increase the level of trust in your site from search engines. And this, in turn, will affect the likelihood of the release of search results into the TOP.

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