Content:

Get a free consultation from an expert on your project

Correct copying of the link profile of the competitor's website

At the beginning of the search promotion, before you start forming a link profile of the site, experienced gray-haired people usually recommend that you complete competitor analysis, explore their base of external links and only then start working on their own resource.

In other words, for successful and quick access to the TOP search engines, you can use the cloning of the link profile of the sites of your most successful competitors.

What you need to consider when cloning a competitor's reference profile

Some believe that this method can be quite dangerous. Why?

Everything is pretty simple.

The reference mass of competitors from TOP is often formed over the years. As a result, it can contain a huge number of poor-quality links. This fact can be ignored by search engines due to authority, respectful age and other “merits” developed by similar web resources for the entire time of their existence.

But if you analyze the reference profile of the competitor’s site and simply balance it, you risk getting under search engine filters. After all, they carefully monitor that promotion of a young site was performed only naturally using high-quality links.

That is why we decided to tell you how to make cloning of the reference profile and at the same time not to be subject to sanctions.

Get a free consultation from an SEO expert on your site

Identification of competitors

First thing follows for each request of which semantic core Your website, decide on search leaders.

Among the results obtained, select several (at least three) sites that are almost always present in the TOP for different requests. This will be your direct competitors, the analysis of the reference profiles of which you will need to perform.

How to analyze the reference mass of competitors

In order to analyze the reference mass of competitors, you will have to take advantage of one of the many specialized services.

For example, Open Site Explorer makes it possible to find out not only the quantitative content of the site’s link profile, but also such details as: used anchors, address, relative level of spareness and authority of the placement page, as well as her domain as a whole.

The service also provides the opportunity to use the function of assessing the quality of links, but for this you will have to subscribe.

More advanced data can be obtained using the Linkpad online service.

There is an opportunity:

  • see the graphical display of quantitative changes in the reference mass of competitors for certain periods of time;
  • familiarize yourself with the list of external links (addresses, anchors, donors);
  • unload data as a csv file (this is the most important point).

The downloaded file is opened using Excel. The resulting list contains page names, their addresses and used anchors. In general, all you need to do is copy the competitor's reference profile.

But in this point it is important not to make the main mistake.

Preliminarily it is necessary to analyze the reference profile and weed out non-thematic, non-authoritative sites created only for the sale of links etc. To do this, you will either need to manually go through the resulting list, or use services like CheckTrust or SEOLib that will help you check for certain parameters and screen out in automatic mode.

How to copy a link profile

After the analysis of the reference mass of competitors and the reduction of the list of sites for placement are completed, you can start receiving links from selected websites.

Of course, it is not possible to complete the cloning of the reference profile. Automated services for this have not yet been invented. Therefore will have to turn to verified link exchanges for help. (GoGetLinks, Rotapost, Miralinks).

By searching the bases of exchanges, you can find a certain part of the selected donor sites and buy links to them.

With those who will not be in these bases, you will have to contact directly and agree to place links.

During this process is also important do not make mistakes and make reference mass buildup gradually, so as not to arouse suspicion and not fall under the filters of search engines.

And yet - is it safe or not?

If in the end you still have similar questions, you will have to make a decision yourself.

On the one hand, inept copying of the link profile can do a lot of trouble and throw your site far beyond search results.

But on the other - the strategy described can bring very good results., if you put decisiveness, attentiveness and some amount of money into its implementation. If you have all this, dare and be rewarded!