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Through links - is it good or bad for promotion?

Quite a lot of SEO optimizers believe that end-to-end links are the best way to accelerate the indexation of large portals containing tens of thousands of pages, and in general is the most effective way to link. 

Is this really so? Can they only help promote the site or are they capable of harming? Is it possible to determine for sure whether end-to-end links are good or bad?

Let's try to figure it all out.

Can I use end-to-end links in SEO

For those who are not in the know or can just forget, we remind you that "drafts»- these are links that literally permeate the site through and through the fact multiply by copies, the number of which corresponds to the total number of web resource pages. Usually they are placed in elements such as futher and sidebar, which have the property to be displayed immediately on all pages.

Пример сквозных ссылок в футере сайта

For example, as a result of placing a cross-cutting link in the donor's basement with 1000 pages, the acceptor site will receive a thousand feedbacks. Not bad, is it?

But not so simple. You can use end-to-end links in SEO, of course. And sometimes they even work. But not always. Moreover, if it were really so effective and safe, the usual links would have long ceased to be used. 

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What do you think about end-to-end links Google and Yandex

Of course, search engines do not welcome such methods of screwing reference mass. This was repeatedly stated by their representatives. 

Cross-cutting links for Google are really bad, as evidenced by the really occurring precedents of sanctions for their use. For example, a fragment of a letter regarding the application of the filter to a site that had a lot of implausible links that clearly belong to the end-to-end category.
Сообщение о санкциях из-за сквозных ссылок
True, almost always in such situations, sanctions were lifted from the guilty web resources immediately after the elimination of the "crapers.

To prevent you from being punished for end-to-end Google links, you can play it safe and close them using the rel = “nofollow” attribute. True, in this case, the meaning of using “cross-cutting” disappears, since it will no longer bear weight.

By the way, the main competitor of Google on the Russian-language Internet, the words and deeds associated with this topic are clearly at variance. Despite official statements about the disapproval of this way of promotion, the through links of Yandex “bite” are quite willing. 

More than once there have been cases of sharp hits of sites in the TOP after posting a reverse end-to-end link to the donor, for example, with only 500 pages. True, in all cases this was a temporary phenomenon - the positions returned to their approximate initial indicators, which speaks more about the application of sanctions, but about the “clearing” of these 500 links into one. I.e if the donor is one, then all the end-to-end links affixed to it, Yandex counts as one.

Safe "cranks"

Our point of view is in SEO, end-to-end links are undesirable to use, given the possible consequences that can cross out all other promotion efforts.

Of course, no one can forbid you to form a link profile of an promoted site with their help. Therefore, if you really want to, then at least take into account the following - it is believed, that “cross-cutting” can be relatively safe:

  1. Leading to their own sites, which are regional representations of the main resource.

    Ссылки на региональные сайты основного ресурса
  2. Within our own network of related websites. For example, consisting of 4 resources dedicated separately to the development, audit, design and promotion of sites.

    Google transfers such end-to-end links basically normally and they even give the desired weight gain to advanced sites.

It also does not hurt to remember that “cross-cutting” look especially suspicious:

  • with donors not thematically related to the acceptor;
  • from sites of "adult" subjects;
  • from multi-page web resources of venerable age to recently appeared;
  • anchor.

True, the first two criteria in most cases are valid for ordinary links.

Use or not

You already know our opinion on this. Therefore, if it is not about using “cross-cutting” according to one of the above schemes, deciding, what links to buy, better opt for classic eternal with thematic reputable donors. This is a win-win option. 

You know that for successful promotion in search engines it is important that in the link profile of your site there is only quality links. And unfortunately, “crapers” fit pretty poorly into this category.

Therefore, if someone asks you: “Cross-reference is good or bad?”, You will know the answer for sure - bad. Or at least it's dangerous.

If you have a different opinion, do not forget to share it in the comment block!