Do you want to be in the TOP-3 Google? Leave a request and get an offer! Do you want to be in the TOP-3 Google? Leave a request and get an offer!

Internal optimization

Is internal optimization important for SEO promotion

A very large number of factors affect the rating of the site in the issue. They can be combined into several groups. One of these groups is the internal optimization factors of the site. It will not be enough to just purchase links and wait for the site to rise in the issue. In order to arouse trust in Google and Yandex, you first need to make a website efficiently, deal with internal optimization, and only then engage in external optimization.

Competent internal optimization includes a lot of points. You can work on them throughout the life of your business, and will never be enough. In this article, we will only talk about the most important points of SEO site optimization, without which your progress will be meaningless. 
We will look at the site not only through the eyes of the user, but also through the eyes of search engines. What criteria in their eyes are quality indicators.

Key stages of internal site page optimization

  1. Content optimization. The content means absolutely everything that is on your site. These are not only the texts of the articles, as many believe. These are all photos, videos, descriptions, etc. In a word, everything that gives the user information about your site. 
    Search engines pay attention to how much your content is: 
    - unique 
    - expert 
    - optimized
    - useful
     
  2. Optimization of the site structure. Search engines monitor how well the structure of your site is built. Whether the hierarchy is properly maintained, how competently distributed requests and promoted pages are distributed in terms of user convenience. 

    Thanks to the correct structure, the search robot can easily and quickly index all pages. If the structure is done incorrectly, they can simply “forget” about your site for a long time, because if the robot could not quickly understand it, then for the user it will definitely be uncomfortable. What positions can we talk about?
     
  3. Optimization title.  This is almost the main element of internal page code optimization. By title, search engines understand what exactly you are promoting on the page. Of course, there are other factors, but the name of the page is the most significant argument for Google and Yandex. If you recall the effect of internal optimization on CTR, then title should be placed on one of the first places in the list of importance. 
    If users are interested in your title, he will see everything else. If the page name does not meet certain criteria, no one will even click on your site. And then it will not matter how beautiful and convenient you did everything inside. Title is visible on the issue page and looks like this:


     
  4. H1 header optimization. Each page should have a title that will consist of the most basic request that you promote on it. The title is needed by both search engines and users in order to determine the subject of the page and site. It is important to understand the basic rules for writing headlines and stick to them. For example, you need to ensure that there is only one H1 title on the page. 

    Headings are a very important point of internal optimization of the site, its correct compilation directly affects the position in the search engine. 

    Not always what the user sees as a title, it is. We remember that Google and Yandex look at sites with different eyes.  
    How to find how many H1 headers are on the page and how do they look?
    We go to the page, press Ctrl + U and look for H1:


     
  5. Optimization of subheadings H2. In addition to the heading, subheadings affect internal search engine optimization. Search engines take into account several factors: their presence, quantity, correct location, keywords, thematic and usefulness.
    The rules for writing headings and subheadings are different, and enough attention needs to be paid to this. In each text, whether it is an article or text in any category of the site, there should be subheadings. This will significantly accelerate the process of getting into the TOP.
     
  6. Overlinks. Overfilling is an integral part of internal seo optimization, about which many forget. Proper translinovoks are a powerful and free tool for internal search engine optimization. Google and Yandex track how evenly distributed the weight of your site is. In addition, they see how many working and non-working links on the site, where each of them leads, whether the hierarchy is respected, etc.

By doing just these 6 items, you can easily get into the TOP Google and Yandex. Each of them has a separate article with detailed implementation rules. If you are really ready to get into the TOP- 3, read and learn with us.

We also recommend that you familiarize yourself with the materials:

How to make a technical task for a programmer
10
Sep
2021

How to make a technical task for a programmer

3541
12 min.
The correct Terms of Reference for the site developer is 50 % success. Read in the article how to compile it and what it should contain
More info
What characters to use in Description
13
Aug
2021

What characters to use in Description

3563
3 min.
In the article you will find out why special characters and emotions are needed in Description, and how to use them correctly
More info
How to get around Google PageSpeed
1
Apr
2021

How to get around Google PageSpeed

3870
3 min.
Read in an article on how to detect artificial speed winding in PageSpeed Insights and expose the deception of a “specialist”
More info
Technical SEO Trends in 2021
14
Jan
2021

Technical SEO Trends in 2021

3930
10 min.
Read in the article on the technical features of site optimization for Google and Yandex in 2021
More info
What is FAQ Page Microassembly and How to Customize It
27
Aug
2020

What is FAQ Page Microassembly and How to Customize It

7360
10 min.
A tool that will help you get more from search engines. The hero of this article is FAQPage micro-label
More info
TOP 11 of the best WordPress blog templates
7
Jul
2020

TOP 11 of the best WordPress blog templates

4937
13 min.
Overview of the best in terms of functionality and design topics for an information site built on the WordPress engine
More info
How to check the site for viruses
7
Jul
2020

How to check the site for viruses

6960
7 min.
In this article, we will tell you what methods there are for quickly checking the site for virus infection and the presence of malicious code
More info
How to create a prototype site and whether it is needed
12
Jun
2020

How to create a prototype site and whether it is needed

16499
6 min.
Read in the article what the prototype is for and what role it plays in the development of the site. Consider the main ways to create a layout
More info
8 Best SEO WordPress Plugins
23
Apr
2020

8 Best SEO WordPress Plugins

5873
5 min.
Plugins help make life easier for website owners. Read all about solutions in the article that will help in the SEO-optimization of the site on WordPress
More info
TOP 8 WordPress themes for service sites
15
Apr
2020

TOP 8 WordPress themes for service sites

7055
12 min.
We select the best template for service sites created on the WordPress engine. We offer our rating to those that will help realize your ideas.
More info
How to transfer the site to another hosting
1
Apr
2020

How to transfer the site to another hosting

3967
7 min.
Changing hosting sometimes becomes inevitable. We analyze what actions need to be taken when moving to a new hosting company.
More info
How to transfer a site to another CMS
21
Feb
2020

How to transfer a site to another CMS

7995
17 min.
Having reasons to transfer the site to a new CMS, it is important to understand how to implement it. We talk about how to do it without loss.
More info
158467