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How not to lose potential customers or what annoys site visitors the most

Suppose you perfectly optimized your site for search promotion and it occupies a leading position on the necessary requests in the TOPs of all popular search engines.

Now imagine that these achievements do not bring any result, people just leave the web resource, barely having time to go. Accordingly conversion  is at the level of "below the baseboard" - there are no sales and orders.

This situation may well become a reality due to your lack of knowledge about what annoys site visitors.
What to do in this case? How not to lose potential customers, hold and turn them into buyers?

To do this, you need to know about problems, the elimination of which will help not to lose site visitors.

1. Unsuccessful design

The impact of design on site promotion and keeping visitors on it is an undeniable fact. It happens that annoying site visitors are a design that:

a) Outdated

b) “Ejects eyes with acid” or overloaded design

c) Too boring

2. Content Perception Issues

How not to lose site visitors? Do not use:

  • - uncountable font and background colors;
  • - patterned backgrounds that can distract and make reading difficult;
  • - non-standard clumsy or with “whistles” fonts;
  • - small letter size.

3. Long texts

Visitors who come from search engines are quite annoyed on the site by the presence of a large number of undiluted texts. After all, usually their goal is to receive a response to a request entered in the search bar as soon as possible. Therefore, rarely does anyone study them. It is much easier to view another result from the issue.

4. Complex navigation

Agree that it’s much easier to get to a competitor who is more loyal to visitors than trying to navigate your web resource.
Confused site structure and poorly organized navigation elements are definitely what annoys site visitors.

How not to lose site visitors due to such problems?

Carefully plan in advance how the navigation on your web resource will be arranged. It should be as simplified as possible so that a person intuitively understands how to get to the right material.

It will also be worth using “breadcrumbs»To facilitate orientation.

5. Advertising

Advertising is what annoys the site the most.

It is clear that rarely anyone can afford to refuse to use it.

In order not to lose site visitors, you need to eliminate at least those species that annoy most of all:

a) Pop-up and opening new windows when pressed
b) Overlapping navigation elements and content
c) Too big banners distracting

6. Video and audio that automatically plays

Want not to lose potential customers?

Give them the opportunity to choose for themselves which videos to view and which not.

And remove the background music altogether. Do you know many people whom she does not annoy on the site?

Get a free consultation from an SEO expert on your site

7. Slowly loading pages

High site speed will help not to lose visitors. If the page loads more than 3 -x seconds, it annoys site visitors and with 80 % probability they will close it without waiting for the result.

Therefore, it is worth making sure that there are no errors in the code, and the server on which the hosting is located is ready for uninterrupted operation and significant loads in case of a significant influx of traffic.

8. Too complicated registration

This moment annoys site visitors no less than all previous points. If the registration form has more than 5 fields, be sure that you will lose visitors to the site quite often for this reason.

By the way, the best option would be to provide the ability to enter the web resource using the button of one of the social. networks.

9. Incorrect display

Cross-browser site and him adaptability must be mandatory properties so as not to lose potential customers. The difficulty of viewing and interacting when using mobile gadgets and various browsers annoys site visitors very much.

But they can be the main source of profit.

10. Inconsistency of page name to its contents

The understanding that he is studying text that is completely unrelated to the name of the page or the request by which he came from the search engine is very annoying for site visitors.

eleven. Problems in placing an order

An idle order form very much annoys site visitors if before that they spent a lot of time studying it and filling out a huge number of fields.

Also, a fairly common problem is the zeroing of all fields due to improper filling of one of them. Having such “bullying” is a good way to lose site visitors.

12. Lack of call to action

According to statistics, more than 80 % small business web resources do not offer their visitors to take a specific action (registration, application for a purchase, call, etc.).

In order not to lose site visitors, take care to inform them about how they can use your services. For this, both a text description and various buttons calling for action are suitable.

thirteen. No clarification about...

  • prices of goods and delivery costs;
  • functions, usefulness and benefits of goods (services);
  • possible payment methods.

Eliminate these problems if they are available so as not to lose potential customers.

14. Site hacking

This happens infrequently, but probability always exists. Web resources with decent traffic and good positions in searchable issues are especially at risk of breaking. Attackers can do this to redirect visitors to their web resources.

Therefore, in order not to lose site visitors, take care of regularly updating the engine and setting up protection against such actions.


If you take into account and eliminate everything that annoys site visitors, this will stop losing them. Accordingly, the rating of the web resource in the eyes of search engines, its conversion and the profit from sales or the provision of services will increase. But this is precisely the main goal of the existence of your site.

Is not it?