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About page linkage

It is very important to understand how the weight distribution of the pages inside the site occurs. 

This knowledge will help you organize correct internal skipping. The result will be the successful promotion of the entire website, and not its individual pages, which have a reference mass, which stands out from a common background.

To make it easier for you to understand how the transfer is going site page weight, we will use good examples.

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Basic principles of page weight distribution

Imagine that the main page (G) and two less important second ones participate in the re-linking of our website nesting level (V and L). 

G refers to both - to V and L.

There is a back link from V to G.

There is also a fourth page - P, referring to V.

Schematically, it looks like this:

Схематическое отображение передачи ссылочного веса
Before counting, it is worth mentioning the conditions for transferring reference weight:

  1. Initially, each page has a weight value equal to 1.
  2. Page weight transfer occurs with losses. Only 85 % is transmitted.

    Therefore, each page can transfer 0.85 from its original value.
  3. The reference weight of the page is redistributed equally between all the links that are located on it.

In our case, with the main (G) there are two links, each of which transfers 0.85 / 2 = 0.425. In the end, this picture turns out:

Перераспределение веса между страницами
The most significant was not the main page of our newly created website, but V (2,275), which was immediately referred to by two others (G and P).

But there is one point - if you take into account not only the outgoing, but also the acquired weight of page V, then it will transfer to the main one not 0.85, but 0.85 * 2.275 = 1.934. 

It means that the final weight value of the main G will be 1 +1.934 = 2.934. Therefore, she will have the highest importance indicator, as the main page of the site relies. 

The calculation of the weight transfer of pages is complicated when adding new ones and setting the lining between them, but by and large the principle will be the same.

But this is subject to system closeness.

Transfer of reference weight between sites

If links from our pages to other third-party resources appear, the reference weight of the page will be redistributed in the same way: 0.85 at one link, 0.425 at two, etc. 

Such links should actually be avoided if you want to promote the website using SEO methods. This important indicator need to accumulate and correctly redistribute inside the site. And at the same time try to limit the distribution of page reference weight to other resources.

And here when external factors (incoming links) appear, the distribution of page weight becomes more complicated.

In principle, implement calculations in this case do not make sense, since they will not correspond to reality. After all, we will not be able to determine the numerical value of the weight of external incoming links, since we do not know the level of their authority and significance.

Approximate calculations could still be done while there was PageRank. But now that PR is no longer updated, this feature has disappeared.

It remains only to try to evenly distribute the number of external links leading to different pages of your website. 

And then it all depends on how correctly the distribution of the weight of the pages inside it is organized. After all, this moment is one of the main elements internal site optimization under search promotion.

Good luck in this difficult business!

If something was incomprehensible or need advice for your specific situation, we are waiting for you in the comments!