Content:

Get a free consultation from an expert on your project

Why cross-browser site is so important

If you have not heard of such a complex, at first glance, concept, now is the time to fill this gap in your knowledge.

After all, if you are the owner of a resource that is supposed to be profitable, checking the cross-browser of a site should be a prerequisite for its effective operation.

So, let's get started.

Crossbrowser is the ability of a web resource to display in most popular browsers. At the same time, special attention is paid to maintaining the same level of readability and the absence of gaps and other visual discrepancies in the layout.

Perhaps it seems to you that you have already heard about something like this, only the name was a little different - the adaptability of the site. We hasten to disappoint you, these are different things.

In the case of adaptability, we are talking about the fact that the web resource should be correctly displayed and function on the maximum possible number of devices (PCs, tablets, smartphones, phones) with all possible resolutions of their screens. No different browsers are mentioned.

 

 
Therefore, cross-browser is a separate and very important ability of any “successful” web resource.

But still why is cross-browser layout such an important condition for creating a site?

Numerous studies say that each browser has its own target audience. And if Chrome or Yandex.Browser uses youth preferably, then people over 35 prefer Opera, Mozilla and Internet Explorer.

Not everyone uses the same thing ignore other browsers means voluntarily reduce the number of their visitors, that could become customers.

Get a free consultation from an SEO expert on your site

How to check the crossbrowser of the site

In order to check the cross-browser of the site, you can go in several ways:

  1.  Ideally needed set all possible browsers and make sure that the site is displayed correctly and the user interacts with it in each case. This path is the most correct, but quite complicated in execution, in particular, due to an increase in labor and time costs.
    Sometimes it happens that there is no way (or desire) to check in dozens of browsers. In this case, you can in the appropriate section of Google Analutics familiarize yourself with the list of browsers on which site discoveries occurred and limit the cross-browser check in accordance with it. In addition, you can also find the %-m ratio of calls from different browsers, which will help shape priorities and understand which ones are used more often.


     
  2.  Check the cross-browser of the site using simplified methods:

    a) Online services. There are both paid and free. For example, Browsershots, which provides free cross-browser checking of the site for 65 versions of popular browsers with OS simulation on which these browsers are allegedly installed.



    The results are obtained rather slowly in the free version (from 5 min to 2 -x hours depending on the server load by requests). The results are displayed in the form of screenshots, according to which you can evaluate how well the cross-browser layout of the website being checked was performed.



    There are more powerful tools (most often paid) like BrowserCam, which make it possible to check the cross-browser of the site in real time through remote access to computers on which the necessary browsers are installed.

    b) Local applications. They act according to the same principles as the online services described above, but often have a wider functionality and capabilities. For example, Multi-Browser Viewer allows you to not only see how the web resource will look in different browsers, but also fully check their work.

Why cross-browser testing may fail

Here are the main reasons why checking the cross-browser of a site can show the presence of problems:

  1.  Cross-browser layout made with errors in code and non-compliance with HTML standards (when the site is validated, you can find out which errors are present).
     
  2.  New Libraries and CSS Appearance (also updating old ones) can lead to incorrect display in old versions of browsers, which is often detected when checking the cross-browser content of the site.
     
  3.  Different attribute values (colors, fonts, their size) by default in various browsers. You need to write those for which the site is turned up in the stylesheet, otherwise each browser will use its own values, which will lead to a change in display.

Summing up

Based on the foregoing, it turns out that cross-browser is the ability of your site to reach the entire possible target audience, regardless of which types of browsers it uses.

If checking the cross-browser of a site shows compliance with this condition, this will mean that indicators such as conversion and monetization of requests can achieve the maximum possible values, provided that the search engine is fully optimized.

Conversely, if somewhere your web resource opens with obvious display errors (the cross-browser layout is poorly executed), this will automatically reduce the number of sales, and will also negatively affect behavioral factors and, respectively on the overall results of the promotion.

This topic is quite complicated, so if you have any questions, feel free to ask them in the comment box!