Content:

Get a free consultation from an expert on your project

What is micro-label and why does the online store need it

Micro-labeling is called markup, customized using special tags supplemented by product information, which allows you to display certain product data in the stench.

Пример микроразметки для интернет магазина

Competent micro-labeling allows you to structure information for bots search engines and contributes to the formation of attractive advanced snippet. As a result, it motivates users to make a choice from the issue in favor of your online store.


The presence of micro-label directly does not affect the position of the site in the search issue. On the other hand, it helps search robots identify the contents of the page and provide information to users in search results in a convenient format. Thus, due to the correct adjustment of the micro-label of products of the online store, CTR and traffic volume are growing, and with it the site is moving more actively. So the online store and semantic markup - great company for effective promotion in search engines.

Settings Features

Get a free consultation from an SEO expert on your site

The main parameters of micro-labeling of goods of the online store

To configure micro-labeling of the schema.org standard for the online store, used tags Product and Offer (for aggregators - Aggregateoffer). The Product tag includes the name, description and image of the product. Here you can also specify the brand, model number, article, color, available delivery methods and other information. Under the Offer tag, data on the price (Price), currency (in the format approved by ISO 4217 Currency code), as well as the availability of goods are placed.


Product Card Filling Example with micro-label for the online store:


< div itemscope itemtype = "http://schema.org/Product"> - standard line
< h1 itemprop = "name" >name of goods< / h1 >
< img src ="/image link" itemprop =" image ">
    < div itemprop = "offers" itemscope itemtype = "http://schema.org/Offer"> - standard line
    < meta itemprop = "price" content ="price value in 0.00 format">
    < meta itemprop = "priceCurrency" content ="currency code designation">
    < div >availability information< / div >
< div itemprop = "description" >description of the product and its characteristics< / div > < / div > < / div >

 
In the case of customizing micro-label for aggregators (AggregateOffer), instead of the static price "price" appearing in Offer, "lowPrice" in the format "from 0.00" and "highPrice" in the format "up to 0.00" is indicated.

Additional information on products in micro-labeling

Seo specialists and site owners achieve a good effect when indicated in the snippet real customer reviews. For this purpose used tag review:


< div itemprop = "review" itemscope itemtype = "http://schema.org/Review"> - standard line
      < span itemprop = "name" >name of withdrawal< / span >
      from < span itemprop = "author" >user nickname< / span >,
      < meta itemprop = "datePublished" content ="date of publication of the review"> < / div >

Additional benefits for users and benefits for the owner of the online store bring product rating data. To do this, the Product tag is added to the tag tag AggregateRating:


< div itemprop = "aggregateRating" itemscope itemtype = "http://schema.org/AggregateRating"> - standard line
   < span itemprop = "ratingValue" > 4 < / span >
   < span itemprop = "reviewCount" > 9 < / span > # rating X based on N ratings
< div itemprop = "reviewRating" itemscope itemtype = "http://schema.org/Rating"> - standard line
         < meta itemprop = "worstRating" content = "0">
         # Minimum rating
         < span itemprop = "ratingValue" >X< / span >/ # User Assessment
         < span itemprop = "bestRating" >10< / span > stars.  /# Maximum rating
      < / div > < / div >

Micro-unit for product categories and other sections in the online store

The initial purpose of micro-labeling in the online store is to describe individual products for correct reading and displaying information with search engines. The logic of search giants is simple: an indication of the main characteristics of the product in the snippet is important for users, helping them find exactly what they were looking for as quickly as possible. 


Product Type Cannot Use for Partition Pages (categories, subcategories), but micro-label type use is possible ListItem. Sometimes for categories also used Aggregateoffer. In this case, the parameters offercount (number of goods), lowprice and highprice to indicate the minimum and maximum prices indicate the additional elements.


For all pages of the site, including sections of the goods, the type of micro-label is usually used Organization. A for display navigation chain on all pages except the Main, it is prescribed - Breadcrumblist


If there is a “Blog” section in the online store, then you must use the articles markup type Article.

Micro-display methods

In order to check whether the semantic markup in the online store is correctly configured, there are built-in search engine services. The most common are two of them:

  • Yandex tests the correct setting using micro-display validator in Webmaster;

    Проверка микроразметки товаров интернет магазин в Яндекс
     
  • Google uses Verify structured data.

    Как проверить микроразметку интернет магазина в Google
    Микроразметка schema для интернет магазина пример


Plagins of popular CMS can create micro-label in automatic mode. In this case, the error can be immediately avoided, while the setup process does not take much time. But still we recommend that you double-check its correctness.


Micro-label allows you to increase the attractiveness of the product’s sub-frequency in search delivery, and therefore, positively affects the coefficient of clickability in the sub-fetat (CTR), traffic and sales, motivating users to opt for your online store. 


How significantly does the information you see when searching for goods in search of search engine output affect your choice?

P.S. You can find out even more subtleties and nuances about the promotion and development of online stores in our course “10X online store. A with the promo code "Schema-02" get on it additional bonus