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What is a gratitude page: excess element or engine of trade

In the correct site, each element must work and bring benefits. But many forget or don't know, how to get the most out of each page. We offer you to get acquainted with the effective methods of designing the gratitude page and all the possibilities that it can provide to the owner and users of the site.

From childhood we have been taught to be polite and not to forget about “magic words”. And we do not just not forget, but often get used to them as air, pronouncing them on a machine. One of the main words is Thank you.

Gratitude in response to the action we need - this is a norm of politeness, forgetting about which the owners of a number of sites show their ill-manneredness. And this is no longer good. Even worse, some users, expecting to see “Thanks” and not receiving it, can change their opinion about the company to a negative one.

If you know how to correctly make the “Thanks for the order” page, except for proving your courtesy, respect and gratitude to the buyer (or subscriber), you can get an additional opportunity:

  • confirm that the action was successfully completed, the site visitor issued an order, paid for the purchase, correctly filled out the form, signed for distribution, etc., and remove anxiety, as well as unnecessary questions;
  • establish a dialogue and extend communication with the user;
  • share information about other products and services that you are ready to offer;
  • increase user involvement (for example, invite you to subscribe to the community on social networks);
  • increase loyalty to brand, product or service;
  • motivate the user to make a new purchase;
  • increase conversion.

Really well thought out thanksgiving gives a lot of opportunities and benefits. It all depends on your goals and the ability to translate them. Let's look at the basic rules, as well as the most common and successful examples of the design of the “Thank you for ordering” page, which help to get more benefit from the user's action.

Пример как сделать страницу спасибо за заказ

What to write on the gratitude page: thank-you-page design rules

As for any other page of the site, the design of the “Thanks for Order” page is important. First of all it must match the brand buy of the company and look like a full-fledged element of the entire resource. For a better effect, you need to select calls to action and activity buttons. 

In addition to design, it is important to take full responsibility to fill out thank-you-page. And here you need to make a choice in favor of two - maximum three efficiency elements, otherwise, the user will either get confused in all the possibilities provided to him, or will be distrustful of the massive “plushki” attack.

Key Elements of the Thanksgiving Page

Confirmation of the completed action

This is what the user did and for which we thank him. It is in this field that gratitude lies itself - “Thank you for ordering”, “Thank you for subscribing”, “Thanks for registration”, etc. In addition to gratitude, the site visitor is convinced that he successfully completed a certain action.

At this stage, the user understands that he did everything as it should, gets his portion of positive emotions and positive. You can, of course, leave it with this pleasant sensation, which will last a few more seconds, but it is better to take advantage of the good opportunity to use these moments to good use.

Guide to action

On the gratitude page, you must clearly spell out the sequence of actions, that is, it is required here instruct the user what happens next.

Having performed any action, the site visitor must understand what will follow: a double of the message to the email address, a call from the operator, etc. This is especially important if the result depends on the actions or omissions of the user. For example, if additional confirmation is required by clicking on the link or answering the manager’s phone call.

Что писать на странице благодарности пример

Call-to-action

Thanksgiving Page - the best place to induce action, here it works almost better than on other pages of the site. There are several objective reasons for this, the main ones:

  • thank-you-page is usually not reached by random visitors, but by “warm” users who have already made their choice, which means they are quite ready and open to offers;
  • the previously created sense of contentment with oneself for the action done and the company still works for attention and gratitude, increasing the user's loyalty and his supportive attitude to the new proposal.

 

Options call to action may vary depending on the situation. Here are some of them:

  • go to the catalog to use all the advantages of a member of our club now;
  • subscribe to the newsletter about special conditions for registered users;
  • share our offer with friends and get N points to the account;
  • become a member of our group in VK or FB;
  • register for the next event;
  • download the book as a gift;
  • read a useful article, etc.

Practice shows that up to 85 % users who have reached the gratitude page are ready to take advantage of the additional offer, responding to the call with a targeted action.

Create a Thanksgiving Page

Being a continuation of the site, like any other page of it, thank-you-page still has its own characteristics, the main of which is nothing should distract her from the final call to action. This page of gratitude is like a landing page. 

To do everything right when designing the “Thanks for ordering / reviewing / registering” page, we recommend that you break the work into stages.

  1. Setting a goal
    The goal is the most important thing in any business. Therefore, we will start with it. Filling the gratitude page will depend on the task that you entrust to it. 
  2. Add Page
    Everything is simple here: we add a new page to the site, create a design in accordance with the rest of the pages and brand book. If it is planned to create several pages of gratitude in response to different actions, then it is better to prepare a template.
  3. Content Placement
    Many neglect the ability to post text or visual content on gratitude pages. And this is a big mistake. Thank-you-page may not just, but should contain detailed detailed detailed information about the additional offer or instructions with pictures or video.
  4. Preparation for publication
    The final check should consist not only of standard text retrieval and form health testing. If possible, ask your colleagues and acquaintances to evaluate the gratitude page and help finalize it if necessary.

How to make a gratitude page work better

We offer several effective options for filling out thank-you-page that will definitely benefit your business and contribute to increasing conversion.

Benefit for user

After performing the action, the site visitor must ultimately remain satisfied with his choice. For this does not interfere once again list all the benefits and benefits received by him.

One nuance: offer one or more free pluses and write about them at the very beginning of the text. This will make the user be curious and continue to study other, already paid, offers.

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Additional evidence of use

To strengthen the user in the correct decision in favor of your offer, place reviews from other customers and consumers of products. This will calm, remove fears and doubts, and also increase user satisfaction.

Forwarding

The one who got to thank-you-page has one important feature - he has already confirmed his interest. You can take advantage of this fact and place links to similar articles, products or services. Most likely, such a link will be in demand.

It is important that this the information was really useful and was a logical continuation of the completed action. One of the tariffs was bought - tell us about additional options, subscribe to a series of articles was issued - offer to familiarize yourself with such articles and get a coupon for the purchase of a new book by the same author. The benefits, combined with a sense of privileged position, work wonders.

Образец страницы благодарности

Motivation for disseminating information

An additional discount, bonuses or other benefit for inviting a friend is a great opportunity involve the user in the distribution of company information or products, and therefore attract new interested visitors. On the gratitude page, such a proposal looks quite appropriate.

Pictures instead of text

If part of the content on the gratitude page can be replaced with informative images, be sure to use this. Drawings simplify the process of studying material and better remembered. In addition, unique pictures perfectly distinguish the resource itself among the like.

Video clips

If what you want to tell users on the gratitude page does not fit on 2 - 5 lines, it is better to replace the text with a video. Video has long gained popularity among Internet users due to ease of perception, availability and time savings. A small film about the service, instructions for the efficient use of products, feedback from happy owners of goods or answers to the most frequent questions will attract attention, will contribute improvement of behavioral factors and increased conversion.

Poll

Small polls allow you to increase the information content of the page for the site owner. Moreover, within the framework of thank-you-page, such surveys are perceived by users without undue negativity. Your task is correctly make a list of 2 - 5 questions and correctly formulate the answer options.

Invitation to join the community

Social networks attract millions of people interconnected by personal friendship, common interests, or just sympathy. One group subscriber turns into a kind of carrier of potential subscribers among his friends. Social network buttons on thank-you-page work pretty well, continuing to communicate with the user and developing the network of contacts of the company.

Дизайн страницы спасибо за заказ

Subscription to news and special offers

A page of gratitude allows you to create the feeling of the peculiarity of users who have committed a certain action. Subscription to a “special” limited mailing among club members, registered customers or regular customers attracts attention and is perceived very positively.

Cross-sale and Interrogation

Successful purchase, courtesy of the seller and evidence of the correct choice often motivate continued acquaintance with other products and the addition of the placed order or the execution of a new one. Demonstration of similar products or goods that are usually bought together with the position chosen by the user on the “Thanks for the order” page often leads to another purchase.

Time limit

Offer can be limited not only those who received gratitude, but also time. The need for a quick decision and the possibility of soon losing profit are always well motivated. On thank-you-page, this chip works even better, emphasizing that far from all site visitors are available the proposed conditions.

All of these options work well, especially if you manage to harmoniously and logically combine them. But you should not try to cram all the possibilities into one page of gratitude, examples of this approach prove that it no longer means better. We recommend using no more than 3 -x effective tools and not doing thank-you-page is very large. Ideally, she should occupy approximately 50-75 % screen.

Conclusions

So, now you know what and how to write on the gratitude page so that it works to the fullest and brings maximum benefits to your business. Mandatory use the positive reaction effect users on “Thank you”, because this is an excellent tool for increasing the effectiveness of the site for you, which does not require significant investments, as well as benefits for site visitors who receive additional opportunities for their trust in you. All this creates a special relationship with visitors and the value of working with you.

And what tricks did you use when designing the gratitude page on your site and how efficiently do they work?

 

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