An effective description of the product is valid in two directions at once: gives visitors all necessary for decision making information and increases sales, which is beneficial for the business owner. That is why this type of content must be published on a site that sells any type of product.

To get all the possible benefits, you need to know how to write a description of the product correctly. Let's look at the main features of a good text.

Content:

Get a free consultation from an expert on your project

Why do you need a description of the goods on the website of the online store

Description in product card online store - an effective marketing tool that performs several important functions at once:

  • provides general information about the product and its features;
  • talks about the benefits of products;
  • helps the user make a choice;
  • motivates to make a purchase;
  • promotes SEO movement.

эффективное описание товара пример

Get a free consultation from an SEO expert on your site

How to correctly compile a product description for SEO

Product description is a special type of content that has its own characteristics. The main feature of this text is accurate and attention-grabbing information in a compact form. Only the most important in a format convenient for study and comparison. This formula is good not only for users, it is highly appreciated by search engines.

What should be the description of the product:

  • Volume
    The optimal volume for this type of content is 400-800 characters. This is enough to mention all the most important and necessary for the user, to attract the attention of potential buyers, to include and evenly distribute key phrases. An exception is specific goods, the acquisition of which requires a more thorough analysis. 
  • Uniqueness
    Like any other type of content, product descriptions should be unique both to third-party sites and within your own resource. Do not copy it from competitors and do not duplicate the same text on different pages.
    If you can’t imagine how to make the description for the same type of product unique, we recommend that you refer to a professional copywriter.
  • Keywords
    Use exactly those requests for which potential buyers can search for a specific product on search engines. Uniformly enter them in the most natural form so that they do not catch the eye when reading. 
  • Benefit
    Indicators of useful content for users are the accuracy and specification of information, as well as a convenient form of presentation.

как составить продающее описание товара

How to write a product sales description

High-quality text should be liked not only by search engines. Its main task is to sell. Therefore, when compiling a product description for the online store, you must adhere to certain rules:

  1. Write as easy as possible
    The text should be written in the language of your target audience. Avoid too complex verbal constructions and incomprehensible terms that can only confuse the visitor. 
     
  2. Talk about the benefits and benefits for the buyer.
    By purchasing something, we pay not for characteristics, but for the benefit and benefit for ourselves. It is about them that you need to talk in the description of the product. The text should answer the user's questions: what will he personally receive from the purchase, what pains and problems he can solve.
     
  3. Remove all unnecessary
    Introductory structures, stamps and definitions that do not carry any specific information interfere with and are misleading. “A wonderful outfit”, “great aroma”, “favorite beauty”, in fact, do not talk about anything and serve only to increase the volume of text. 
     
  4. Use calls to action
    The selling text should not end with a point, but with a call to action, which will become for the user the logical conclusion of visiting the pages of the online store. Next to the narrative, the “Buy”, “Consult”, “Place an order”, “Set accessories”, “Order a callback”, etc. should always be placed.
     
  5. Struct information
    Breakdown into paragraphs, availability of lists, subheadings - all this makes the content convenient for perception and memorization. In addition, such a description is easier to compare with similar products.

Conclusions

Any element of the website of the online store should work to the fullest. Product description is a great opportunity to show yourself as an expert and a reliable supplier, help with the choice, motivate to purchase, and also improve your position in the search engine.

Following our recommendations, you can correctly compile a description of the product and get maximum benefits.

P.S. On the course "10X online store" you will work out each of the elements of your site so that users want to stay on it longer, and most importantly - to buy. Book for the link above, and with promocode "10X-blog" you will be expected a pleasant bonus to buy.