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What is a futter in an online store

Futher (from English footer) - This is the lower part of the site page, its colontutul. You can also find the term "base. It is an integral part of the page not only of the online store, but of any site in general. But the value of the futter in the online store is many times higher than for other resources, since in this case it is a full-fledged sales tool along with header (cap) and the menu of the site.

If the site is met on a hat, then the main thing is that they do not take off the truck. A good basement of an online store should not be a harbinger of farewell and user care. Therefore, the task of the resource owner is turn the futher into the transition step to another page or committing a targeted action. Let's find out how to achieve this.

Futher Information

To motivate the user to further get acquainted with the site or perform any action, it is important to understand what needs to be written in the futher of the online store. The behavior of the site visitor largely depends on what information you post.
Remember: if the user reached the bottom of the page, then he is interested in what you offer. That is, unlike a header, a futter works with a completely “warm” client. Therefore “base” should still differ from the header of the site. If in a hat we limited ourselves to the most important information for getting to know the company, then in a futter you can remove these restrictions. At this stage, it is difficult to frighten the visitor, but you can bring him to the target action.

Links to site pages

By studying the content posted on the main part of the page, the user can visit thoughts about the purchase, questions about the services of the store, the desire to learn more about something or see what else they can offer here. So that the visitor, forgetting what he wanted to do, does not leave the page, We recommend that you place links to all or main sections of the site in the futter.

For the convenience of the user, the list must be structured and broken into blocks within meaning. For example, “Help”, “Company Information”, “Categories”, etc.

Как правильно оформить футер интернет-магазина фото

If there are many sections, you can not specify part of them, but links to the most important and interesting pages for the buyer must be present in the futter.

Contact information

It is not necessary to indicate all the contacts of the company, but the basic data for quick communication is worth posting. Can duplicate the information presented in the site hat. In this case, the futter allows you to supplement it, for example, with a small card or additional phones. In addition, must be accommodated link to the "Contacts" page.

Что писать в футере интернет-магазина фото

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Call to action

Forms call-to-action - what exactly should be in the felt of the online store. Here is the surest, logically justified place to place the form with the appeal. This may be a form for subscribing to newsletters about sales and new products or a link to receive discounts. Alternatively, in the futter you can insert the callback form.
Что должно быть в футере интернет-магазина фото

After reading about the products or getting acquainted with the benefits of cooperation on the site page, the user may have questions. The form for ordering a callback at this moment motivates to leave contacts and get clarifying information from specialists, and not go to another site for clarification or comparison. Store employees have the opportunity to remove all objections and help the visitor become a buyer. 

Also in the basement of the site in text form you can motivate users to call you or come to the offline store (show room).

Social networks

Links to groups on social networks in the form of icons are an excellent tool for increasing user involvement. They work especially well for the young and most active part of the Internet audience, turning the site visitor into a subscriber and even a distributor of information.

Besides, the presence of business communities in different social networks increases loyalty a potential client and often serves as a guarantee of the reliability of the store, which seems more solid, maintaining contact with its subscribers not only through the site, but also through live communication. When the company is actively engaged in ever-growing promotion, the online store will definitely not look like a one-day site. To convince the visitor at the very last moment, removing the remaining doubts and objections - a very competent decision.

Пример футера интернет-магазина фото

Consent to company policy and contact information processing

In order to avoid violation of the law, as well as to prevent a number of problems associated with users' misunderstanding of the rights and opportunities of the online store, it is necessary to indicate in the futter link to privacy policy documents, as well as the procedure for using the provided contact details.

In addition, links to the main documents of the online store that regulate its relations with users of the site are an additional factor of trust from visitors to the online store. 

Футер в интернет-магазине фото

Logos and brands

An example of the competent use of pictures in a felt online store - placement of the logo of the seller company, as well as the main brands whose products he sells. A good opportunity to boast of collaboration with renowned manufacturers.


Что такое футер в интернет-магазине фото

Site Age Information

The age of the site is another indicator of the reliability and stability of the online store. The more it is, the better it attracts buyers. Indicated in XXX format - YYYYY, where XXX is the year of launch of the site (opening the online store), and YYYYY is the current year. 

Каким должен быть футер в интернет-магазине фото

Be sure to ensure that the second value is truly consistent with the current year. If it is not updated, users may have a sense of abandonment of the site. 

How to properly design a futter of an online store

The logical location of the futter elements is very important for the convenience of the user. In link lists, you must use the headers and observe the hierarchy, this will make it easier to search for the desired page.

Data must be placed in blocks that are separated from each other by passes.

When making a futter, you must strictly adhere to basic style and take into account design features the whole site. In particular, this applies to fonts and color design. But the “base” should be highlighted in color, then it will not merge with the main part of the site. But in any case, it should harmoniously supplement the page, because the futter is part of it, and not a piece from nowhere.

The Futher must complete each page of the online store and be unchanged.

Now you know what the futter should be like at the online store according to our experts. Convenient, comfortable and understandable "base" - a user-friendly and beneficial site element for the owner. And what, in your opinion, should be indicated in the felt of the online store as additional information?


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