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Designation of geo-dependent and geo-independent queries

Not so long ago, Google and Yandex search engines have developed algorithms that shape the results of the release depending on the location of the user. Prior to this, getting into the TOP was only a pipe dream of regional companies that could not compete with metropolitan sites.

Determining the place of sending the request was a powerful impetus for the development of regional business. Not only website owners and session owners benefit from this, but also users themselves - after the introduction of these algorithms to them no longer required to scroll kilometers of pages, to get to the store on the next street.

 

  • Geo-dependent queries - This is the type of keywords, when entered, search engines display results that are linked to the user's region. Examples: “buy a car in Kiev”, “Moscow children's clothing store”, etc. The search result will depend on which region the user has indicated, as well as on his location or search engine settings. Such requests are essentially regional.

    Geo-dependent queries, are mostly commercial. Introducing it, the user wants to find a local company for the sale of goods or for the provision of services. In this case, the city does not have to be indicated in the request body. For example, when you enter “order sushi” or “record in a beauty salon”, search engines understand that most likely you are looking for the most closest options to you and will display local sites.

    Пример геозависимого запроса
     
  • Geonevacitable - these are requests, the result of the issuance of search engines for which not directly related to any region. This is, so to speak, “international” information. For example, “how to write a book”, “what film did Oscar receive in 2012”, etc. There is a user in Kharkov or Odessa, he will see the same issue. Geone-dependent requests are usually, have an informational character.

    Пример геонезависимого запроса

 

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Geo-dependent and geo-independent queries: how to determine?

The question is important, because in order to effectively use requests for promotion, you need to clearly understand what phrases you need to fill the site with and what data you specify in the settings.

 

Search robots refer to geo-dependent type all requests when the user answers exclusively regional resources are of interest. First of all, these are phrases indicating the settlement: “automaster in the Dnieper”, “plastic windows in Sochi”, etc. The same category includes requests in which there is no indication of the place, but it is clearly implied: “flower stores”, “pizza delivery”.

 

Geo-independent include general requests: “How to update software”, “recipe of risotto”, etc. In whatever locality the user enters the Internet to clarify information on his issue, the results of the issue will be approximately the same. In this case, the top positions will be occupied not by local sites, but by the most relevant request resources from all over the network.

 

There is very reliable, fast and simple way to define geo-dependent and geo-independent queries: we clog the phrase of interest in the search bar and analyze what results are obtained. The first lines are occupied by local sites - the request is geo-dependent, and if there is no binding to your city - geo-independent.

How Yandex and Google determine the user's location for local distribution

Today, search engines are able to determine where the user is located, and form search results depending on his location by comparing information with the given location of the web resource, if we talk about geo-dependent requests. The output by geo-independent keywords is more dependent on the relevance of sites.

 

If you don’t change the settings manually, Yandex system default will find the user according to the following data:

  • The IP address that is assigned to the server automatically, given the geographical location of the device;
  • search area (Yandex.ua - Ukraine, Yandex.ru - Russia, Yandex.by - Belarus, etc.);
  • Wi-Fi access points;
  • GPS coordinates of the device;
  • the location of the cellular station.

 

The necessary data can also be indicated in the settings by choosing the city you are interested in. To do this, by going to the settings, select the “Location” tab and specify the region or let Yandex find you by ticking around the “Determine the city automatically” item.

Как указать местоположение для локальной выдачи

Google user location determines automatically by:

  • IP address;
  • location stories;
  • search query stories.

 

The source of information about the geography of the user's movement is a computer or gadget, the data from which is transmitted using device sensors, Wi-Fi access points or GPS signals. Each time, turning to the server, the device "discreses" its position. We can say that the IP address is a registration at the location of the user's device.

How geo-dependence and local output influenced progress

Search Engine Skill allows you to provide up-to-date information according to geo-dependent requests, for example, about exact time, weather, nearby objects, public transport schedules and other information.

 

These are convenient algorithms for the work of Yandex and Google for both the optimizer and the user who does not need to turn over the search engine pages to find the nearest store, selling your favorite sneakers of the right size or calling a taxi in his city.
  

When optimizing a resource of any orientation, the ability to use geo-independent or geo-dependent queries makes it possible to significantly increase its position in the issuance of search engines. Of course, an important nuance is given site region, what we will talk about in the next article.