How much SEO exists, so much around it and various myths walk. They are passed from mouth to mouth. And they puzzle many site owners, because it’s not clear what is true of what was heard, but what fiction

For this article we selected the 16 most popular SEO myths:

  1. SEO does not work
  2. SEO is magic
  3. SEO is a long time
  4. SEO is expensive
  5. New site impossible to display in TOP
  6. SEO is not needed when there is an offline store
  7. Search engines punish SEO
  8. Links do not work
  9. SEO is just links. The more of them, the higher the position
  10. Enough for promotion
  11. The more pages, the better for SEO
  12. High frequency requests are most important
  13. SEO is just about positions
  14. Contextual advertising promotes position growth
  15. The texts do not read, the main thing is to fit as many requests as possible in them
  16. Made by SEO - walk boldly, or once tuned, you can forget about SEO forever


And we want to show why you should not believe in them in 2024. 

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The main myths about the SEO- site promotion: the analysis of specialists 

1. SEO does not work

About that SEO is dead speak from the moment of its appearance. Therefore, it was from this myth about CEO that we decided to start our analysis.

As long as search engines exist, SEO will live. Everything is simple here: if search engines show only advertising, they will cease to be search engines as such. It will be a board of paid announcements, nothing more. Therefore, Google will never close the opportunity for website owners to promote their resource through optimization.

The main task of search engines is to create the most useful and profitable space for users. That is why they will build website ranking algorithms so that the most useful resources that fully meet user requests have an advantage in the form of top lines of output. How to get there? Only with SEO.

Yes, ranking algorithms are changing, some optimization tools are no longer working, they are replaced by new, more “smart”, tailored to the requirements of users. But all says it not about the death of SEO, but just about his actively developing life.

миф о смерти seo картинка

2. SEO is magic

Once, electricity was considered magic, which does not prevent it from being an integral part of a comfortable life now. This myth of SEO was most likely born by the Cossacks themselves, either to fill their price or to justify their own failures in advance.

In reality SEO is a clear toolkit, competent handling of which leads to certain results. Following the changes in ranking algorithms, knowing your target audience, following competitors and using effective promotion elements, and you can become a SEO magician and influence search issuance.

SEO is not magic, but skill, who can and should learn.

3. SEO is a long time

This myth can really become a reality. But only in that case, if you work irregularly or perform the wrong actions, that give a real effect.

To dispel this myth, we had an open experiment "SEO in 30 days", within the framework of which we managed to achieve noticeable results in a month of progress. At the same time, only two specialists worked on the project, giving it 2 - 3 hours a day. 

To bring out almost 60 % in TOP in 30 days, we highlighted the most significant steps for promotion and followed them. So if you regularly perform the right actions, the result will not keep you waiting.  

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4. SEO is expensive

The concept of “expensive” is relative. And all depends not on the amount of investments, but on the return, which one or another method of project development can bring.
Promotion and business development cannot be completely free, it is obvious. But, unlike the same advertisement, many SEO tools do not require investment, although they bring tangible benefits.

$ 890 was invested in the previously mentioned project, which during the 30-day experiment brought the owner of the $ 5700 website profit.

Besides once invested funds in SEO will be bring returns in the future. While advertisements work only in a paid period.

5. New site impossible to display in TOP

One of the most common myths about SEO optimization site that scares away business owners. It is believed that search engines are negative for beginners, giving preference to “age” proven resources.

In part, this is so. But only from the part. And it’s not so much at age as in “starting”. Optimized site filled quality content, containing a lot of user-friendly elements, having enviable traffic and positive reputation will be ahead of the newcomer. But this does not mean the impossibility of getting into the TOP, but only tells you in which direction you need to work at the start. 

Again, during the SEO for 30 Days experiment, we were able to prove that a place in TOP may take a completely new site. The sooner and more actively you begin work on promotion, the faster you will achieve good results. The expectation will only lead to the fact that even new competitors will begin to circumvent you already at the start.

новый сайт нельзя продвинуть в ТОП миф

6. SEO is not needed when there is an offline store

Internet and digital technology have long taken over the world. In 2024, it is difficult to imagine a more or less successful business without a site and communities on social networks. Many large companies are developing applications for mobile devices that connect with their customers. All such activity confirms how important it is to work with Internet users through the most convenient means for them.

New visitors will find your offline store or office much faster with SEO promotion than paying attention to the sign. In addition, with SEO easy expand the territorial boundaries of their work.

7. Search engines punish SEO

A myth that contradicts any logic. Search engines want attract as many users as possible due to convenience and benefit. Therefore, it is beneficial for them to show higher sites that meet these requirements. 

Google has search engine optimization guides and reference materials for webmasters. They are interested in the sites being as high quality as possible and responding to a request from the user.

Search engines punish perhaps for dishonest promotion game, but in this case it’s not about SEO at all.

за SEO поисковики не наказывают

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8. Links do not work

A clear misconception based on misunderstanding of the two rules of SEO promotion:

  • not only links work;
  • not all links work.

These are important refinements that do not eliminate the need for build up reference mass. Just in 2024, ranking algorithms increase the importance of quality as opposed to quantity.

Natural links, located on related sites with a good reputation are site value indicator for search engines. In addition, they can become an additional source of traffic. 

9. SEO is just links. The more of them, the higher the position

The second extreme associated with the reference profile. Only one tool cannot work in SEO. This is a set of methods and tools., that help make the site more popular, high-quality and useful. It is impossible to display a site in TOP with links alone.

Plus, for sharp increases in the number of external links, search engines can overlay filters. Therefore you need to place them smoothly and gradually, paying particular attention donor quality.

10. Enough for promotion

Single page site - good option for advertising a specific product using Google Ads. But for SEO-promotion and development of the entire Internet project in the long run, this format is not suitable.

Landing format or any one-page site will not allow to fully develop the topic, provide all the maximum information, implement all possible ways to attract and retain users.

To make sure it's really a myth, analyze search output. In the vast majority of cases in TOP you will not see single-page sites.

одностраничные сайты не продвигаются реальность

eleven. The more pages, the better for SEO

Another myth related to the volume of the site, only with the opposite value. Effective SEO is not quantity, but quality. Multiply pages for quantity is not worth it. Clear and user-friendly site structure, competent optimization of each page, high-quality content with content, correct query selection

An optimized and well-filled site of 100 pages will surpass a 1000-page resource clogged non-unique content, half-empty pages, error-giving and other problems. 

12. High frequency requests are most important

Using a common phrase, finding the necessary information in search engines is quite difficult. To save time, instead of short requests, users have begun to drive more specific and detailed. Now in almost any subject 70 % traffic is brought in exactly low frequency requests. So with semantic core use not only HF requests, but also HF and HF.

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thirteen. SEO is just about positions

It makes no sense to be in the TOP of issuing search engines if the site does not convert visitors to customers. SEO is a tool that allows not only to improve the position of the resource, but also to make it more useful and attractive for visitors, which means - increase loyalty and sales.

That's what SEO-spreading is for.

14. Contextual advertising promotes position growth

This myth is very loved by advertisers, but it has nothing to do with reality. Using contextual or any other ad has no direct effect on the formation of searchable issuance. Google does not favor companies using their paid services.

Contextual advertising can have an indirect effect on analytics due to adjustment behavioral factors. But, firstly, it is difficult to call this influence significant, and secondly, it will not necessarily be positive, because in some cases advertising can negatively affect behavioral factors.

fifteen. The texts do not read, the main thing is to fit as many requests as possible in them

This is the 100 %th myth. Texts are studied and not only users. Although you need to focus primarily on them. 

Unstructured “flesh” text in which there is neither use nor meaning, but only a set of repeating keywords, as if no one will read. As a result, instead of the TOP positions, you will get dissatisfaction of visitors, spoiled behavioral factors and even search engine filters.

sixteen. Made by SEO - walk boldly, or once tuned, you can forget about SEO forever

SEO promotion aims to obtain results in the long run. Some part of the optimization elements is performed once, for example, integration with social networks, add map, callback forms etc. But SEO is far not only purely “technical” settings.

Content content, increasing the volume of optimized requests, increasing the reference mass and much more are also promotion tools. And you need to work on them constantly. This is the only way to maintain and improve the positions achieved.

Conclusions

SEO has been buried for many years. From which this way of moving becomes only stronger and more important. The effectiveness of the work done will depend on whether you know your target audience well and how correctly you use SEA tools

By discarding these 16 myths, you can develop your site and attract customers from search engines to it almost for free. If you are ready to act, join the course "SEO Ryvok". Education in it is built in practice, so from the first lesson you can gradually improve your project. Register by link and with promo code "SEO-16" you will be waiting for an additional bonus to purchase.