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TOP most dangerous search engine filters

Each webmaster and optimizer should at least outline what filters exist for search engines and in what cases they apply to sites.

So, here are the main sanctions of search engines applied to “paggers”:

  • Ban - the complete exclusion of the web resource from the issue and index.
     
  • Pessimization - underestimation of the position of the web resource;
     
  • Selective exception some pages from searchable prints.

Now, let's take a closer look at existing filters based on the principle of their belonging to the two most popular search engines.

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The most important Google search engine filters

1. "Panda. It applies to web resources for poor internal optimization:

  • poor-quality, non-unique, crammed, useless content;
  • overabundance of advertising on web resource pages;
  • bad site adaptability; 
  • high% failures;
  • selling sites for links to other resources.

 

 
2. Penguin. Search engine sanctions are imposed for dishonest reference mass buildup:

  • many non-thematic external links;
  • poor quality links due to their placement on non-authoritative donor sites or purchases on exchanges of type Sape;
  • jumps in building up the link profile.

3. Hummingbird. This Google search engine filter is not really a filter - it is an algorithm for recognizing the hidden meaning of queries entered in the search bar. Its goal is to create a better issue. 

Thus, if you are obsessed with optimizing pages for key requests and at the same time forget about the semantic load, your site will be pessimized (lower in output).

4. "Sandbox. Complicates promotion of a new site, preventing him from falling into extradition (in particular, according to HF requests) due to his small age and low level of trust. 
You can “fuck” in “Sandbox” from 3 months to 1 - 2 years. Moreover, according to the NF requests, a young site may well be displayed in the TOP of the results of the issue.

These Google search engine filters cause the most problems in terms of the disappearance of pages from the first pages of search results, the complexity of the bypass and the duration of their use. There are many other, more highly specialized and less “cruel” (Bombing, Bowling, “Additional Results”, etc. ).

The main filters of the Yandex search engine

  1. AGC - the most famous filter, the main purpose of existence of which is the fight against web resources created to make money by artificially placing links to promoted sites on them. In other words, it is superimposed on satellite sites that clog the network with search spam. 

    As a result of the sanction, the search engine almost completely sends a web resource under the ban. From 1 to 15 of its pages may remain in the issue.

    According to site valuation algorithms (up to 100 parameters - lack of quality content, little traffic, many outgoing links, poor usability etc.) is similar to the “Panda” from Google.
     
  2. "You are the last - a filter of the Yandex search engine, which throws on the “thousandth” positions web resources caught copying other people's content. 


     
  3. "You are spamny". imposes search engine sanctions in the form downgrading on certain requests for which overoptimization was noticed - too high frequency of use of keywords.
     
  4. "New domain". Analog of "Sanders" by Google. It also complicates the promotion of young sites, avoiding them in search results for highly competitive requests. Yandex representatives deny the existence of this filter, but experimental studies have shown the opposite.

It is these filters of the Yandex search engine that most often become the cause of loss of position reduction when ranking search results. Other, less well-known (affiling, non-filtration, Links Text, etc.) have much less influence and the duration of the application of search engine sanctions.

How not to "fall"

Avoid getting under search engine filters most often if you do not use hard black SEO-drive methods. In other words, you need to “behave well” and not violate established rules. Read more about this in the article “How not to get under the Google and Yandex filter.

Any experience getting under the approval of search engines? If it’s easy, share it in the comment box!