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What you need to know about the Google Freshness search algorithm

Earlier, we generally discussed why we need to often update content on the site.

Today we want to tell you about the Google Freshness search algorithm, the main task of which is to check content freshness.

The very appearance of this algorithm in the distant 2003 already meant that the relevance of information on web resource pages is one of the factors affecting the ranking of search results. But you could focus on optimizing the website for other requirements and get quite acceptable results.

The situation has changed after a serious update of 2011. Since then, the Google Freshness algorithm has become a factor to be reckoned with.

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Google Freshness Search Algorithm. Principle of operation

Based on the clarifications given by Google employees, this algorithm works on the principle of assessing the relevance and freshness at the beginning of the entire web resource, and then considers each of its pages separately.

In this case, the relevance of information regarding search queries is checked, which are conditionally divided into:

  •  news, related to the most relevant topics (“Turkey’s air defense system shot down an Russian plane”), appearing every day and disappearing without a trace after some time;
  •  regular, which are associated with information updated at the same time intervals (“Exit of a new series ...”);
  •  constantly updated, the relevance of which is not reduced, but relevant information is constantly changing ("Best budget models of tablets").

 
There are also requests for which relevance does not play a role, since they relate to events that have long been the property of history (“The Revolution in Russia in 1917”).

Therefore, the Google Freschnes algorithm most often cannot affect the position of the site, which mainly contains articles of historical content (events, biographies of historical figures or classical writers, etc.).

Basic Content Assessment Criteria

The Google Freshness search algorithm draws conclusions regarding the freshness of information, taking into account a number of criteria:

  1.  Date of creation the page can say a lot about the relevance of the information posted on it, especially when it comes to new products and discoveries in any area of human life.
     
  2.  Frequency of changes to previously published pages. The Google Freschnes algorithm pays attention to this parameter when comparing competing pages and gives more rating points to those that are updated more often.


     
  3.  Content Update Scale also very important. After all, it is clear that a change in a few words and rewriting of whole paragraphs should be evaluated differently.
     
  4.  Availability of changes in the main and service content. Do not think that you can deceive the Google Freschnes algorithm with a banal replacement or movement of widgets, menu items or counters. Only updating basic information is important.
     
  5.  Number and frequency of new publications on the site taken into account in relation to the total (old) volume. The Google Freshness algorithm considers the web resource, which has 50 pages available and has added another 25 over a certain period of time, more relevant than that, who will perform a similar action (+25 articles) with an available volume of 500.
     
  6.  Tempas reference mass buildup. If the number of external links smoothly increases, this is proof of the relevance of the website in the eyes of search engines.
     
  7.  The degree of freshness of donor pages. Google Freschnes algorithm considers more important external links that are posted on current pages, rather than those that were created 10 years ago and have not been updated for a long time.

     
  8.  Cases and reasons for changing reference anchors. If for any reason you start using unusual new anchors, this can cause the weight of old links to reset. For example, if the site changes the scope. This means that your web resource will begin to replenish with information on new topics and will no longer be relevant for old requests, even if you leave the corresponding content to them.
     
  9.  Change in behavioral factors and traffic. The Google Freschnes algorithm notices the dependence of the number of visitors and changes in their behavior on updates to your website and concludes that its relevance has increased.
     
  10.  Changes in social signals. The more natural likes and reposures made using the appropriate buttons (posted on the pages) after changes on the site, the more relevant it becomes.

Can the Google Freshness algorithm become your “other”?

Of course it can!

After all, its goal is not to add you an extra headache in the process of promoting the website.

Its task is to raise sites with really useful and relevant information to the top of the search for distribution..

And if you can adjust to all of the above requirements, it will mean that your site is really worthy of being in the TOP.

In addition, most of the requirements are somehow related to other stages of optimizing the web resource for search promotion.

So why not start performing all these actions comprehensively? After all, then the Google Freshness search algorithm will help you get the desired results soon.

Any questions on the topic? A comment box under this article is waiting for you!