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About Yandex Webmaster and why you need it

Yandex Webmaster is an independent service that collects information about the functioning of the site in terms of its promotion. There are a number of tools designed to track:

As you can see, it is necessary to establish Yandex Webmaster for all, without exception, specialists involved in SEO promotion and interaction of the resource with search engines. This service is a storehouse of important information. With it, you can at any time check whether everything works as it should, as well as find out what needs to be adjusted from a technical point of view to increase the position in search output.

Adding a site to Yandex Webmaster

Site Connection Process to this service containing summary data on the resource, consists of two stages. At the first stage, you will need to connect the site to the Webmaster, and at the second - go through the procedure for confirming the rights to use data. Consider these steps in more detail.

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How to register a site in Yandex Webmaster

Connecting a resource to a Webmaster is only available for users registered in Yandex. If you do not have an account yet, you will have to start it.

Further steps should be taken sequentially:

  • go to Webmaster;
  • log in by specifying the data of your account in Yandex if the system did not recognize you when opening the Webmaster;
  • by clicking on the “+” or “Add Website” button, enter the address of your resource by copying it from the address bar in the browser, and click on the “Add” button.

Как добавить сайт в яндекс вебмастер картинка

It remains to proceed to the next stage of connecting the resource to the Webmaster service - confirming rights to it.

Before you register a resource in a service, you can only use a limited set of tools. They are activated by clicking on "Tools" button in the upper right corner pages. This is useful, but very limited information, which will not be enough for a full analysis. It is available primarily so that new users can test service tools in the case. This feature can also be used to study competitors.

инструменты вебмастера до подтверждения прав

How to confirm rights in Yandex Webmaster

Yandex Webmaster service is designed to diagnose and retrieve summary data of its own websites to which users have certain rights. Therefore, in order to be able to receive all the information available for analysis and improvement of the resource, you must prove that you have the right to receive data as the owner or specialist who has full access to the site.

The page on which you can confirm the right of access to the resource is opened automatically after adding it to Yandex Webmaster. It is also available in the menu item "Settings", section "Access Rights.

You can use to prove that you have access to resource information metatag, HTML file or DNS record. In order to install the service, it will be more convenient to choose one of the first two options.

When confirming rights using metatega you need to copy it and paste it into the head code of the main page of your own site. If you don’t know how to deal with this task yourself, give the task to the webmaster of your resource or an outside specialist who can be found on any freelance site, for example, Work-zilla.

Как установить яндекс вебмастер пример

Choosing the second option - by creating an HTML file, - add a new file to the root of the site to which you need to copy the unique code from Webmaster. You will see it by clicking on the "HTML file" button. By adding a file, be sure to check if it is available by entering the address bar of the “site.com/fajl.html” browser, where site.com is the address of your site, and fajl.html is the name of the file you downloaded.

Как подтвердить права в яндекс вебмастер пример

Updating the resource settings, click on the "Check" button in Webmaster. After some time, the service will have data about your site. Verification can take from a few minutes to several days.

The procedure for installing and confirming rights will not be required again. All sites connected to the Yandex Webmaster to which you have access will be available after authorization. You can start working with data on a specific site by clicking on the “Select Website” button, which is located on the main page of the service.

как выбрать добавленный в вебмастере сайт

Work with Yandex Webmaster for users in Ukraine

As you know, for several years Yandex has been blocked and cannot be used in Ukraine. Therefore, if necessary, install and use Yandex tools need to use a VPN connection.

It is noteworthy that no problems and negative consequences for the resource, its owners or visitors after connecting to the Webmaster are observed. Therefore, this service can be used without any tricks and receive useful information from it. 

Conclusions

Now you know how to connect Yandex Webmaster to the site and find out a lot of useful and important data in order to verify the indexing of the site, detect and correct errors and use another functionality of the service.

It is worth noting that the fact of adding a resource to Webmaster does not affect its position in the search engine. The service checks to see if everything on the site is configured correctly and indicates that it is necessary to correct for a more successful promotion. That is, Yandex ranking algorithms are not configured to plus resources connected to the Webmaster. But he can significantly affect position growth, helping you identify technical capabilities to improve the site and, as a result, more efficient promotion.

If you want to promote your site in the TOP search engines and attract the most targeted customers from the search Google and Yandex almost for free, we suggest that course "Search engine". During the training, you will work in practice to improve your site and will be able to bring your business to a completely new level. And for those who will inform when buying Webmaster promotional code, we have prepared an additional pleasant bonus.