What is the site trust and why is this indicator so important

Most likely, you already heard the term "grass. The word itself is used in many areas, for example, in jurisprudence. It comes from the English "Trust" - "trust. If we talk about SEO-spreading, then trust - this is the level of trust of search engines to the site. The higher this indicator, the more likely it is to get into the TOP issue. 

Let's consider what affects the site’s trust and with what services it can be checked.

Content:

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What the site trust depends on

Something generally recognized list the usefulness and benefits that affect the level of trust or trust of the site, does not exist. Each search engine independently determines the set of characteristics and the degree of their importance. At the same time, their developers do not seek to disclose assessment techniques.

Regardless of the search engine, a number of indicators exactly affect the level of the site trust. We will analyze these indicators.

Domain

  • Domain Name and zone
    The domain should contain the name of the company or keywords, and the zone should correspond to the region or direction of activity. The degree of trust of search engines and users depends on this, so take their choice responsibly.
     
  • Domain Age
    The logic of search engines is simple: the older the site, the more reliable it is. Let's just say it is time-tested. At the same time, everyone understands that the domain could initially belong to another company and subsequently be sold. Therefore, search engines additionally evaluate the subject, reference profile and other indicators.

    Young sites can also get into the TOP. Just earn trust from other factors.

External and internal links

  • The reference mass of the resource
    Anchor and non-anchor links, Naturally and logically supplementing the content of donor sites will add points to you in assessing trust. Besides, the quality of the link site is also one of the determining factors.
     
  • Internal links to third-party resources
    Try to refer only to authoritative resources that are similar to you in the subject. Otherwise, the level of trust of search engines to the site may be reduced. If you still need to place an internal link to a site of dubious quality, close it from indexing using nofollow attribute.

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User comfort

  • Yuzabilitis
    A convenient and functional site is the basis of user comfort. A thoughtful structure, logical menu, quick search and movement through pages and sections, feedback and quick order buttons - the presence of these elements positively affects the trust of both visitors and search engines.
     
  • Adaptation for mobile devices
    Whatever device the user comes to you, he should be comfortable. All images and texts should read well, buttons should work. Given the popularity of mobile gadgets, any resource is needed. Theme does not play a role in this matter.
     
  • Download speed
    Now few are ready to wait for the page to load even 2 - 3 seconds. Therefore, search engines are quite strict to “heavy” slow resources, lowering the level of trust in them.
     
  • Design
    The quality site has the appropriate design of the company. Additional points for assessing trust earn resources with their own, unique and recognizable design.

Quality Content

Search engines carefully evaluate content on the site: texts, video, audio and images. Technical data (“weight” and loading speed, volume, metatecogs, structure) are also important, and uniqueness, and content. 

Technical "purity"

  • No viruses
    Sites that contain malicious code are blocked by the search engine. They pose a threat to users, so they lose their previously deserved trust. Use special antiviruses, to secure your resource.
     
  • Constant availability
    A fallen site is not only a loss of visitors. By noting this, search bots can also lower the degree of trust.
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Behavioral factors

Search engines eagerly charge trust points sites whose visitors:

  • long time do not leave the resource;
  • view pages to the end;
  • go to other sections;
  • leave feedback and comments;
  • come back again.

This is an important indicator of the reliability and usefulness of the resource, which greatly affects the trust.

How to check the site trust

There is no service that would equally evaluate all factors affecting the trust of each search engine. However, some tools help test online credibility by analyzing certain indicators. 

Yandex. Webmaster

With this service you can check site quality index, which is based on the assessment of the usefulness of the resource. It takes into account data on visits, user behavior, their degree of satisfaction and trust.

Information about ICS of your own resource is available in the personal office of the service Yandex Webmaster.

определить траст сайта с яндекс вебмастер

You can also check for enter a link in the browser search bar: https://webmaster.yandex.ru/siteinfo/?host=, and after it - the address of the site. 

как проверить уровень доверия сайта в яндекс

Xtool.ru

This is a specialized site trust verification service. XT developers added information about:

The calculation takes data only from Yandex. Not all assessment factors are taken into account, but usually enough to understand the overall picture.

узнать траст сайта онлайн xtool

The assessment is carried out on a 10-point scale, where the level of trust:

  • 0 - 2 - very low,
  • 3 - 4 - weak,
  • 5 - 7 - average, 
  • 8 -10 - high.

Serpstat domain rank 

Serpstat - A popular multifunctional service. In the section of the analysis of links “Summar Report” you can see the assessment of resource trust (from 0 to 100), which is based on the quality of your donor sites.

проверить авторитетность сайта serpstat

Checktrust

Data source - information about the site reference profile. Other indicators the service does not take into account. Here you can evaluate the degree of contamination and attractiveness of the site as a donor to the 100-point system.

проверка траста сайта в CheckTrust

MegaIndex

Unlike the two previous services, this trust analyzer gives an assessment not only of the nature of the reference profile. MegaIndex also takes into account:

проверка доверия сайта мегаиндекс

How to increase the site trust

The degree of trust and recognition of the authority of the site depend on all the indicators described, and you need to work on them in a comprehensive manner. I.e engage in SEO promotion, which includes:

  • Internal optimization
    Customize robots.txt files and sitemap.xml, eliminate duplicate content, fill in meta tags title and description, go to the secure https protocol, check the server response codes.
     
  • Content Quality Improvement
    Regularly publish unique texts that are not only optimized for search queries, but also useful for visitors. Make them on the page and complement them with others types of content.
     
  • Reference mass extension
    smoothly and gradually increase the number of external links to your resource from reputable sites. Use both free methods and paid ones.
     
  • Work with behavioral factors and social signals
    Create the most comfortable conditions on the site for users: speed up the loading of pages, adapt the content to different types of devices, add online consultant and callback function, Fill in the sections with useful comprehensive content. In addition, work on building company reputation and brand recognition.

Despite the lack of accurate data on how search engines evaluate trust, it is safe to say that any aspect of the promotion affects the quality of the resource.

On the course "Search engine" You will learn in detail about each of the stages of the SEO movement. And you can immediately put the acquired knowledge into practice in order to increase the level of trust on the part of users and search engines. Register by link and with the Trust-30 promo code you will be waiting for a bonus to buy.