Content:
- SEO does not die - it evolves
- What SEO methods no longer work
- What SEO today - what needs to be implemented?
- Conclusions
SEO does not die - it evolves
Increasingly, the network can find the opinion that SEO has died and is no longer working. Is it really so?
The truth is that SEO does not die, but simply changing, improving, becoming more complex and more and more factors are taken into account when ranking. Search engines seek to show the user the most relevant and high-quality sites, choosing them from a huge number of options.
Many of the promotion methods that worked 5 -10 years ago really died. They are not only no longer relevant, but can even do much harm. Now a seo specialist is required more integrated and diverse approach.
Consider which of the SEO promotion methods have died and which are still more lively than all living things and require immediate implementation on the site.
What SEO methods no longer work
A few years ago, promoting sites in search engines did not require large time and financial investments. It was enough to do “at least something” in order to already see a positive result in the form of growth of positions.
But SEO does not stand still, like everyone else. Technology, views and expectations of users are changing, so you need to keep up with the times. Consider what ways SEO promotion is irretrievably dead, but they can still be found in the Internet:
- Thoughtless purchase of a huge number of poor-quality links to the site.
Search engines are increasingly paying attention to quality, and this applies not only to external links, but also to other aspects of promotion. Run through all kinds of catalogs will not give any positive effect and can only harm your site.
This SEO promotion method actually died 10 years ago, but you can still find promising advertisements with offers to purchase links in 100,500 catalogs. Moreover, in addition to increasing positions and attendance, they guarantee an increase in position TIC, which has also been gone for a long time.
Moving with external links still lives and works well, but only if they are posted on high-quality and trust sites, as well as as natural look in the eyes of search engines.
- Reoptimization of texts
Reoptimized texts have too much percentage of keywords, they are of no value to users, but are written only for search engines.
In this way, site owners are still trying to fit as many variations of requests on one page as possible and do not suspect that this way of SEO promotion has not been working for a long time. Google and Yandex are well aware of attempts increase relevance pages in an unfair way and can “punish” for it.
Keywords should be organically inscribed in the text and not cause alienation at readers. Keep track of their frequency and don't forget in TK for copywriter mention these conditions.
- Behavioral factors
The recruitment method is that using special services, users' visits to the site are simulated. At the same time, pseudo-visitors can come from different ip, use different devices and browsers, perform different actions.
In theory, such calls show search engines that the site is interesting for visitors, and its position in extradition should increase.
Previously, this SEO promotion method yielded good results, but over time algorithms have become smarter and calculate such fraud to search engine robots has become easier.
Behavioral factors should increase again naturally due to the convenience, quality and usefulness of the site.
What SEO today - what needs to be implemented?
Now much attention is paid by search engines to precisely the indicators that the site makes pleasant and interesting for users.
Consider which of the SEO promotion methods have not died, but rather are developing more and more:
- Yuzabilitis
It doesn’t matter what positions and attendance at your site will be, if it is not convenient and not clear, the user will simply leave it. Task usability - make it so that the visitor was comfortable on the resource, so that he takes the necessary actions and returns again.
This item should be given special attention, since it affects not only behavioral factors, but also the conversion as a whole. Use heat cards or a web-visor to look at your site from the outside and eliminate shortcomings.
- The site is adapted for mobile devices.
The site should be convenient and correctly displayed on all devices, in other words must be adaptive.
The great popularity of mobile devices entailed the output of the mobile-first algorithm. Its essence is that adapted sites will be displayed as a priority in the issue, and sites that are incorrectly displayed on smartphones, on the contrary, will decrease.
And now, for successful SEO promotion, you need to make every effort to implement a truly convenient and adaptive site.
- SEO copywriting and quality content
As already written above, the SEO promotion method through repoptimized texts has already died and can only harm. But this does not mean that keywords are not needed at all, so they determine the relevance of the content regarding user request.
Optimizing text and meta tags (title, description), you just need to follow them frequency and natural occurrence, so that the article remains readable, useful and informative, and the user would like to read it to the end.
- External optimization
Anyone who says that the links do not work or SEO promotion with their help is already dead, deeply mistaken. We are not talking about running through directories - this method really died. But the quality external optimization plays a big role in the success of website promotion in search engines.
To achieve a positive result, it’s important to select donors correctly, take into account their subject matter and attendance, used anchors and the most important criterion - the link should be as natural as possible.
- Social signals
Social networks are developing more and more, and this did not go unnoticed by search engines. Any activity in social networks associated with your site positively affects its position in issuing - these can be likes, reposts, left links to the resource and transitions to them.
Now social signals have become one of the important steps in successful SEO promotion.
Conclusions
SEO will not die in the near future and will live as long as there are search engines, while people still use Google or Yandex to search for the information they need, goods or services. Ranging algorithms change and SEO changes with them. The main thing with this follow and follow new trends.
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