In this article, we have collected current 2024 SEO trends for online stores. They will allow you to prepare the site for changes in advance, improve your position and significantly increase the number of customers.
Content:
- Smartphone Adaptation
- Improving the site download speed and Core Web Vitals
- User protection and safety
- Micro-displaying and snippet formation
- Using video content
- Comply with E-A-T
- Local SEO-spread
- Overlinking
- Use of different sources of traffic
- Conclusions
SEO trend No. 1. Smartphone Adaptation
According to the StatCounter web traffic analysis service for December 2020, nearly 56% of users from around the world use mobile devices to access the Internet. In different regions, this indicator is different, but the upward trend in the popularity of smartphones is observed everywhere.
People are increasingly using them not only for entertainment, but also for shopping. Therefore, online stores must meet the expectations of users - be comfortable and adaptive. That is, it is equally good to display both on computers and on mobile devices.
Google has switched to mobile-first indexing. This means that unadapted online stores simply will not be able to get to the TOP of search results. The search engine will give preference to those sites that take care of their customers and create comfortable conditions for them.
To match this 2024 SEO trend, check how your online stores on different devices are displayed manually and using special services:
- bluetree.ai;
- websiteplanet.com;
- Mobile-Friendly Test from Google.
If any of the elements looks incorrect or uncomfortable interacting with it, urgently make edits.
SEO trend No. 2. Improving the site download speed and Core Web Vitals
Site Download Speed and before was an important ranking factor. However, in 2024 the priority of this indicator will increase significantly. So now you need to start work on accelerating your online store.
In addition, not only the results of the SEO-provement, but also the efficiency of the business as a whole depend on this. After all, the longer the page of the online store is loaded, the more visitors will leave it and will not make purchases.
At Google, metrics called Core Web Vitals are also key in 2024 when assessing site quality and user experience.
Consider them in more detail.:
- Lcp - the speed with which the main content on the page is drawn: images, text blocks, video. A good result is considered to be 2.5 seconds or less.
- Fid - the reaction rate of interactive elements on the page (buttons, links, etc.) to the user's interaction. The optimal result is less than 100 milliseconds.
- CLS - percentage of displacement of visible elements during loading. Shows how visually stable the page is. Ideally, it should be within 0 -0.1.
You can check them using the PageSpeed Insights service. In the report you will see not only an assessment of your online store, but also recommendations for improving the download speed.
SEO trend No. 3. User protection and safety
The trend towards an active struggle of search engines with Internet fraudsters has been observed for several years in a row. And in Google's ranking algorithm - Page Experience - special attention will also be paid to user safety.
To get good results from SEO in 2024, check if you are doing everything from this list to protect the personal data of visitors to your online store:
- HTTPS secure protocol installed;
- used quality hosting provider;
- special modules or scripts for site checks for viruses;
- The CMS system is regularly updated;
- a reliable username and password are used to enter the admin;
- for electronic payments, only official online payment services are used;
- site security status is monitored in Google search console.
SEO trend No. 4. Micro-displaying and snippet formation
Micro marking, or structured data, help search engine robots better understand the contents of the page. She contributes to formation extended snippet in search results, which in turn attracts the attention of users and increases the number of transitions in a natural way. In the article "How to configure micro-label for an online store»We described in detail the types of structured data that need to be implemented in 2024.
Plus, marking is a prerequisite for this hitting the Google quick response block (zero snippet, Featured Snippet).
Based on this, we can conclude that micro-label - one of those things in SEO that must be customized for online stores in 2024.
SEO trend No. 5. Using video content
During the pandemic, video content has become a real lifesaver for many online stores. It has always been important for users to carefully examine the product in detail before purchasing, but, unfortunately, it is not always possible to do this in person. This contributed to the sharp increase in the popularity of video and the degree of its influence on SEO.
If you are not using yet YouTube channel to attract customers, in 2024, it's time to start. With it, you can engage a new audience, increase the trust of potential customers and diversify sources of traffic to the site.
YouTube videos additional post on the pages of the online store. So images you:
- make content more valuable and useful;
- improve behavioral factors;
- increase conversion percentage;
- increase the number of natural external links;
- contribute to the growth of positions.
What exactly and how to shoot we described in the article “How to increase sales of online stores using video.
SEO trend No. 6. Comply with E-A-T
E-A-T - abbreviation for "Expertise, Authoritativeness, Trustworthiness", which means "expertness, authority and trust»Information on sites, including online stores. This ranking factor affects the overall page quality rating (Page Quality Rating) and the position in the search results.
Below we have compiled a list of factors, that Google takes into account for E-A-T assessment:
- the address of the store and contact details for which you can contact are indicated;
- added travel scheme;
- there is information about payment methods and delivery, guarantees, conditions of return;
- product cards are well designed: there is a description, characteristics, photographs from different angles, cost;
- there is a copywriter sign in the futter indicating the years of existence of the online store;
- page "About the company" or "Our team;
- added customer reviews, diplomas, certificates and other achievements in professional activities;
- links to the site from reputable sites;
- narrowly focused thematic articles are published on the blog of the online store, which are periodically updated with new data;
- all materials are clearly structured: there are lists, headings and subheadings, tables, images, infographics, videos and others types of content;
- the articles are indicated by the author and there is a separate page describing his achievements in this area.
There is no doubt that in the future search engines will pay even more attention to E-A-T factors. Therefore, we have included them in the 2024 SEO trend list for online stores, and we recommend that you follow the described principles.
SEO trend No. 7. Local SEO-spread
People are making more online purchases through online stores, but despite this, the role of local companies has also increased. This is mainly due to the fact that users are now more likely to search for products in stores nearby to reduce the number of trips. This trend will continue into 2024.
If you have an offline store or a self-export point, be sure use search engine services for local companies - Google my business.
- Fill out the profile: type of activity, work schedule, contacts and website address.
- Write an attractive description using keywords.
- Add a logo, store photos, building facade, employees, etc.
- Fill out the data on the goods that are available.
- Publish news, information about special offers and promotions.
- Motivate customers to share their impressions, quickly respond to questions and always respond to reviews, especially negative;
- Smoothly increase the number of external links from local sites.
Thus, you will improve the results of the SEO movement and increase the reputation of the online store.
SEO trend No. 8. Overlinking
Internal overfilling helps users and search engine robots freely move around the pages of the site. As a result:
- rises usability of the online store;
- behavioral factors improve;
- conversion percentage, sales and average check;
- is determined page overlay level and their priority in promotion;
- reference weight is distributed and indexation accelerates.
Another nice bonus - keywords, which are used as an anchor of reference, increase page relevance. So, by correctly setting up the internal skirmish, you can improve your position and attract even more traffic.
We wrote about how to do this earlier in the article “Rearning the pages of the online store.
SEO trend No. 9. Use of different sources of traffic
A variety of channels and sources of traffic is one of 2024 main SEO trends, and not only for online stores. If visitors come to the site from everywhere, then it is popular and deserves a higher position in the search results.
To follow this 2024 SEO trend, attract customers to your online store from:
- Google My Business;
- YouTube channel;
- Social networks: Facebook, Instagram and others;
- Context and targeting advertising;
- Board of announcements (Olx);
- Aggregators (prom);
- Email mailings;
- Messenger;
- Media, company catalogs, forums and other external resources.
Also work comprehensively on the company's reputation to increase the number of direct transitions to the website of the online store and branding traffic.
Conclusions
As you may have noticed, all 2024 SEO trends for online stores are aimed at make the search quick, convenient and safe for users. Stick to the principles described above, and search engines will definitely encourage you to do so.
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