When working on promoting the site, it is important to know not only about optimization methods, but also about errors that can negate all the work on attracting new customers or subscribers. 

Moreover, if you do not know about the destructive power of at least one of the critical errors that impede the promotion of the site, you risk the whole campaign and the project as a whole. To avoid such unpleasant consequences, we suggest considering the main errors in SEO, which you definitely should not make.

10 errors in SEO promotion:

  1. "SEO is dead"
  2. Delayed implementation of SEO solutions
  3. Ignoring competitors
  4. Website promotion only for high frequency requests
  5. Theft
  6. Duplication
  7. Hidden text
  8. Lack of links
  9. Underestimating the importance of a mobile version of the site adaptive to mobile devices
  10. Self-promotion

1. "SEO is dead"

So consider those who do not understand anything in the current business trends on the network. Accordingly, this idea is the first step towards falling from the Olympus of search engine, which leads our TOP CEO of errors. And let the opinion of a fairly large number of “signs” not mislead you. Most often, he is expressed by those who are trying to sell promotion services by purchasing paid ads. It was thanks to their active actions related to the silence of the benefits of a competent and much more efficient SEO that led to the closure of many Internet projects.

SEO is not just alive, this type of promotion to date proven to be as efficient as possible compared to others. In addition, SEO allows not only to earn money, but also significantly save. After all, the main goal of SEO-optimization of the site is not just to get as many buyers or subscribers as possible, but to do it at a lower cost. Of course, this approach does not please everyone to earn money on online marketing. From here and all this talk.

Therefore, the first, and most terrible mistake, because of which you risk never developing your project, is think SEO can't benefit your business.

Мнение что seo умерло ошибочно картинка

2. Delayed implementation of SEO solutions

What is stopping the promotion of your site at the moment? Indecision. Or the idea that it’s never too late to optimize the site is one of the main errors of SEA optimization. Believe me, it may be too late. And there is 3 good reasons:

  • Changing the needs and nature of users
    We do not stand still and become more sophisticated. Along with the capabilities and development of IT technologies and Internet marketing, the needs of users are changing. You need to be able to adjust to the users, otherwise they will pass by.
     
  • Development of search engine ranking algorithms
    What was relevant last year no longer works or works with much less efficiency now. A SEO trends of the current year in the next they will definitely not bring the same benefit as you can get at the moment. The reason is simple: search engines are constantly changing, trying to adapt to user requirements and working to increase comfort.
     
  • Competitiveness
    While you are thinking, competitors are acting and benefiting from SEO promotion, meeting the needs of your target audience, which, when you are just about to show her an interesting offer, will no longer be interested in it. After all, they already got everything they wanted on another site and became them loyal customer

Who did not have time, he is known to be late. And this gross mistake in promotion can be very expensive. Because, without introducing now, you are even more moving away from the leaders.

3. Ignoring competitors

When analyzing errors in SEO optimization, our experts often note that many do not pay attention to what and how competitors do.

Why is it necessary carefully follow competitors:

  • in order not to miss interesting solutions that may be useful, and, therefore, must be implemented by you;
  • to prevent the same mistakes that competitors could make;
  • to make it even better and rise from this above them.

No need to try to fight competitors. You must be able to coexist with them and receive benefit from this. Champions are not without rivals.

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4. Website promotion only for high frequency requests

Semantic core - the work is important and responsible. It depends on its correctness who will see your offer when searching for any information or product. One wrong step, and your target audience risks never seeing your site and benefit you. The most common SEO errors already at the stage of creating a semantic core is ignoring medium and low frequency requests

Site owners often believe that it is better to concentrate on high-frequency requests, because hundreds of thousands of users are looking for them than on medium and low-frequency, who are trying to find a significantly smaller number of people. The logic is understandable, but it is completely erroneous. 

Please note which requests you yourself drive into the search bar. In 9 cases out of 10, you will indicate the maximum specificity in order to immediately receive the most relevant extradition. Other Internet users also behave. And this is the main reason why today it is much more efficient to promote your project on medium and low-frequency requests. 

If you do not start from assumptions and turn to statistics, you can see that about 70 % traffic almost any site come precisely on low- and medium-frequency requests

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5. Theft

Attempts to cheat by posting other people's content on your resource are a very serious mistake in promoting the site.

Only unique content able to make the resource useful in terms of both search engines and users. That is why we recommend to drop laziness and gather all our strength to create our own class content, which includes:

  • articles and texts;
  • videos;
  • photo and any graphics;
  • tables;
  • product characteristics and description.

So, interesting, useful and unique content will allow high appreciation of users and search engines at the same time, increasing the efficiency of SEO.

Неуникальный контент ошибка SEO продвижения

6. Duplication

It’s not strange, but even the “theft” of oneself, that is copying your own content will not help promote the site. Complete and partial duplicate pages can just fall out of the index that may not only not be useful, but also harm.

7. Hidden text

Using hidden text is one of the critical errors in SEO promotion.

You always need to remember one of the most important optimization rules: content should be liked not only by search engines, but also by people. Therefore, we recommend not to try to deceive the system, but to tune in to our own target audience, creating useful and competent texts for them, for which, together with gratitude, they will give you their loyalty and respect.

Let's remember basic principles for working with texts:

  • you need to distribute SEO requests throughout the text, not forgetting about the logic;
  • clear text structure, broken headings and subheadings, simplifies reading and allows you to convey the idea in the sequence in which it will be better to transmit the author's message;
  • breaking texts into thematic blocks makes content more attractive and helps to better understand what has been said;
  • pictures, graphs, infographics avoid monotonousness and illustrate the text, contributing to better perception;
  • the less “water” and more useful information, the higher the user assessment.

8. Lack of links

Now you can often hear the opinion that external optimization does not affect promotion, therefore, for nothing build up the reference mass. Such an error and underestimation of the benefits brought by correctly placed links leads to very negative consequences. 

Links are an indicator of site discussion, on the basis of which search engines and users can evaluate the degree of its popularity and, in particular, utility. All this suggests that the links work great. Therefore, we recommend that you regularly replenish this invaluable resource by posting free links and purchasing paid ones. By doing this work smoothly, gradually and wisely you will achieve excellent results.

Не наращивать ссылочную массу ошибочно

9. Underestimating the importance of a mobile version of the site adaptive to mobile devices

One of the main and most common mistakes in SEO comes from the distant past, when few people cared for mobile users because of their small number.

For a long time to make purchases or search for information people choose smartphones and tablets, using stationary computers primarily for work. This trend did not go unnoticed by search engines, which are already especially attentive to the quality of work on site adaptation for mobile devices.

Неадаптированный сайт мешает его продвижению картинка

10. Self-promotion

The worse of underestimating an opponent can only be a reassessment of his own capabilities. Self-training SEO and trial and error promotion can take a lot of time and lead to very deplorable results.

SEO promotion has long moved away from using standard technical optimization methods that can be quickly and on your knees for any site. Many new tools, methods and nuances have appeared, without knowing which it is impossible to get into the TOP.

It is worth understanding that SEO is a whole science of promotion, requiring extensive knowledge and practical skills. It makes no sense to waste time making mistakes that have long been disassembled and known to professionals that impede progress, as well as checking the effectiveness of optimization tools studied by specialists.

Especially in order to save your time and effort, we have developed course Search engine. Find out how your site can get into the TOP with minimal cost and maximum effect now. Register at the link above and with the promo code "SEO-24" a pleasant bonus will be waiting for you.