- Everyone needs to know this. The concept of relevance
- Relevance in simple words
- How it works
- The relevance of information is not a panacea
Everyone needs to know this. The concept of relevance
Do you know what relevance is to the request?
Most likely not. Otherwise, why would you read this material?
So, relevance (the meaning of the word in general) is the ability to match something.
From a technical point of view (as search engines “see” it), relevance is an indicator of the proportional ratio of the number of key queries and all other words in the text. This definition is purely formal in nature and echoes the concept of “nausea” (frequency), which we already talked about in the article “Text optimization", and to some extent depends on her.
Relevance in simple words
Cocks can understand the above definition, but for “simple mortals” I must say, that relevance is in simple words the degree of correspondence of the text of the site page to the search query or the anchor of the link leading to it.
Example: when a visitor comes to the specific page of your web resource from a search engine on the request “Best Tamad in Kherson”, he must find out who matches this title, why is he the best and how to order his services.
If he does not see such information, he will leave your site, return to search, thereby negatively affecting behavioral factors, and the search engine will understand that the page has a very low relevance to the user's request. And as a result, the position of the web resource in the search engine will decrease.
It follows from this that relevance of information is one of the most important factors in ranking search results.
How it works
In order to confirm the relevance of the keywords placed in the text, it must clearly correspond to them in terms of subject matter, completeness of disclosure of meaning and usefulness.
In other words, texts need to be written for people, not for search engine robots.
If you use the formal concept of relevance and simply cram the meaningless text with a certain number of keywords you need, this will not bring the desired results and can give a completely opposite to the expected effect.
Of course, immediately after indexing the new page, the relevance of requests is determined by the purely technical indicator, which we talked about at the beginning of the article and it may well fall into the TOP.
But literally after several user visits, the search engine will track their behavior and determine the “true” relevance to the request.
It turns out that relevance is the compliance with a whole series of criteria:
- frequency and location of keywords in the body of the text;
- semantic compliance with the request;
- relevance of requests to metatags (entering title and description);
- the presence of key query forms with modified ends and a rearrangement of the word order;
- content freshness and the relevance of published information;
- number and depth of views, percentage of failures on a specific request;
- the presence of transitions not only from the search engine, but also from links from other web resources, as well as the relevance of keywords used in link anchors.
The relevance of information is not a panacea
Do not think that for the pages of your website increased relevance request is the most important condition for promotion.
Only their integrated use will lead you to the first positions in the TOP search engines.
And finally, the question is on the topic: in your opinion, how much was this page relevant to the request on which you went to it?