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Types of online advertising that everyone should know about

To date, each site owner who wants to make a profit has to choose the way in which potential visitors can learn about its existence. And anyway, all these methods are types of online advertising.

In this article we will tell you about what are the main types of advertising on the Internet and how to choose the most suitable of them for your specific situation.

Search Promotion (SEO)

This type of advertising on the Internet is very popular, given the fact that more than 55% of visitors come to sites from search engines (and every year this figure increases).

Unfortunately, not everyone knows, why do you need SEO and continue to use other types of online advertising.

In short, then search promotion is the impact on ranking the issuance of search engines and the output of targeted web resources in TOP by optimizing it for certain requirements.

It does how internal site optimization (key requests, content, structure, title, description etc.), and external, mainly aimed at reference mass buildup. Read more about all this in our Knowledge base.

Many are interested how much does SEO cost promotion. Nobody can give an unambiguous answer, but if we produce, for example, comparison of SEO and contextual advertising, then search promotion is cheaper, sometimes up to two times.

SEO is a very effective online ad, the only one a significant disadvantage of which is the duration of the results (3 – 6 months). But there are advantages in the form of long-term and inertia of the results achieved, cost savings and attracting targeted traffic.

Contextual advertising

This type of online advertising works on the principle of displaying ads on contextual platforms. Moreover advertising service algorithms always evaluate the subject of a web resource and the relevance of displaying advertising on it.

The main types of advertising on the Internet, working on the principle of context, are divided into:

  •  search, which is displayed directly in search engines and is also selected taking into account key requests;
  •  thematic, posted on web resources that participate in the advertising network.

 

If we evaluate different types and means of advertising on the Internet, then contextual has a number of advantages:

  •  display ads only to the target audience;
  •  quick performance;
  •  control.

 

But, like all other types of online advertising, search advertising displayed on contextual platforms has its own disadvantages:

  •  relatively high cost;
  •  the need for constant payment (if overdue, all ads will immediately disappear and there will be no more transitions);
  •  the ability to install online users of ad blockers.

 

We can conclude that this is a fairly effective advertisement on the Internet if you need lightning results and you are ready to pay for it.

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Banners

Of course, banner advertising is not the most basic type of advertising on the Internet, but for sure one of the most famous.

These types of advertising on the Internet have been used for over 20 years. Each of us has long been accustomed to its presence on the pages of practical all more or less popular sites.

On the one hand, this is a good way to attract visitors to the target web resource and make the brand recognizable with the help of vivid pictures or animations.

But on the other hand, if there is a clear overabundance of banners on the pages of the site, the probability of transitions on them is not so great. Besides most users of banner advertising is frankly annoying and they set special plugins for browsers so as not to see her.

Therefore, banners are not the most effective advertising on the Internet, if you also take into account its high cost and lack of targeting.

Advertising in social networks

This type of online advertising is now quite common, since modern society is actively living in social. networks and enterprising advertisers could not help but take advantage of this.

Certainly the main types of advertising in social. networks are divided into:

a) SMM promotion, based on the creation of groups, communities, public relations dedicated to certain brands (or goods) and conducting active activities in them. In this case, you need to work with the audience of potential customers through invitations, posting posts, conducting discussions, etc.

b) Targeted. It looks like some previous types of advertising on the Internet, in particular, contextual. Here, announcements are also shown to the target audience, the tastes and interests of which are preliminarily analyzed. It has a wide range of settings and the same wide range of prices.

Less popular online advertising

We have listed the main types of advertising on the Internet that are most often used.

But in fact, effective advertising on the Internet can also apply to one of its other less commonly used varieties, which we will talk about briefly:

  1.  Virus. Unlike no other, since its main principle is self-distribution by users who like it. Most often it's various types of videos.
     
  2.  Product placement. It is a hidden advertisement inside games, in particular online and browser-based ones. Advertising can be a passive part of the game world or participate in the gameplay in the form of specific goods.
     
  3.  Promotion. It involves the regular sending of emails to users from the database, which they most often fall into by voluntary consent and can unsubscribe at any time. Such bases are usually thematic, so the mailing takes place with a focus on a specific target audience.


     
  4.   Message boards, in fact, are sites, all the contents of which consist of advertisements. This type of online ad is very common. There are many portals for which this is the main type of earnings.

What types of online advertising do you choose?

We told you what the most effective online advertising exists in our time.

But we cannot choose for you the kind that will suit your particular case. Therefore, our recommendation is as follows:

Use different types of online advertising comprehensively depending on the types of goods or services, the target audience and your preferences in terms of the speed of obtaining the result and financial opportunities.

And what types of advertising on the Internet do you use?