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What is SEO and why it is important to do it

In this article, we want to tell entrepreneurs of small, medium and even large businesses what SEO is for, what it is for and what benefits this promotion method has in comparison with others.

SEO-spreading is a set of actions aimed at increasing the position of the site in the organic issuance of Google, Yandex and other search engines at specific user requests. The purpose of all these actions is to ensure that potential customers can find your resource in the results of the issue and do the targeted action, that is, they buy goods or order services, and you, accordingly, received profit from this.  

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Why does business need SEO optimization


Now almost all business areas are presented online, since it is there that users are looking for goods and services of interest to them. And even if in the end they make a purchase in a real store, most likely, in the beginning they will see information about the company, address, phone number, product description, etc. on the site. 

If users do not find you, unfortunately, there will be no sense in the existence of your resource.

I.e SEO is needed to:

  • Overtake competitors.
    It just so happened that users prefer those sites that are in the TOP search engines. In the meantime, your resource is not in the upper stages of extradition, a large share of customers goes to your competitor and gives their money to them.

    Just look how much traffic you could get while being in the TOP search engines. Check competitor website attendance using pr-cy.ru, Similarweb, Serpstat or other similar services, and compare it with yours. 

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  • Attract an unlimited number of visitors.
    Using SEO promotion, you will not have any limits on the number of transitions to the site. The more targeted requests you optimize for your business, the more attendance and sales will be.
     
  • Get the most targeted traffic.
    Using a search engine, users themselves are looking for the things they need. Therefore, if they found your site, then they are interested in what you do. And the likelihood that they will become your customers is much higher than from contextual advertising.
     
  • Increase sales on the site.
    SEO is able to attract a huge number of potential customers by a wide variety of keywords and phrases of your business theme. Thus, you can expand your customer base and increase profits.
     
  • Have a permanent customer source.
    The results of the promotion will not disappear at one point, as will happen with the advertisement, if you do not replenish the account in the advertising office. Since SEO has a long-term and funded effect.
     
  • Rationally invest and get more ROI.
    All SEO promotion work is aimed at improving quality and site usability, that will affect behavioral factors, average check growth and conversion percentage.
     
  • Increase brand awareness and company image.
    Sites that are in the TOP search engines cause more trust, are remembered and form purchasing loyalty. The easier it is to find a resource, the more likely it is that the user will perform the targeted action in your company.
     
  • Increase sales and offline also.
    There is always a part of users who are more convenient to come to discuss all the nuances in person and make a purchase immediately on the spot. In addition to issuing search engines, your company will be able to find on Google and Yandex maps, and lay convenient routes for them in the navigator.  

SEO optimization is needed for each business, as it is one of the best marketing channels. But you can feel all the advantages of this way of promotion only if you regularly perform the right actions. 

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The main steps in promoting business with SEO

Having dealt with why SEO promotion is needed and what benefits can be gained from it, let's move on to what site optimization includes.

  1. SEO Promotion Foundation
    The first thing to do is analyze competitors, who are already in the TOP. So you can find your shortcomings, see real opportunities and growth points.

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    Using analytics services, evaluate user attendance and behavior. So you can see how they behave on the pages of the site and what prevents them from interacting. This will improve usability and resource quality. 
     
  2. Semantic core
    Next you need collect request list, by which your site will be promoted in search engines. This will make it possible to understand how exactly your goods or services are looking for, and even find new ideas for business development.  

    Keyword Grouping will help to work out a convenient structure and understand for what purpose each of the pages will be imprisoned.
     
  3. Internal optimization
    The necessary stage of SEO promotion to make your site convenient, fast, adapted for different types of devices and safe for users.
     
  4. Content Marketing
    High quality SEO optimized content needed in order to attract visitors, share information with them and motivate them to take action. The presence of a blog on the site is mandatory! We are sure that there is something in your business theme to tell potential customers.  
     
  5. External optimization
    By placing high-quality paid and free links to your site, you increase its rating in the eyes of search engines and can get additional traffic.

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  6. Network reputation enhancement
    The position is affected not only by what is happening inside the site, but also by what they say about the company as a whole. After all, having a bad reputation, the site will no longer be in the TOP for a long time.
     
  7. Work on a client service
    This is important not only for SEO-movement. The whole business depends on it. Working on a client service, you can increase the loyalty of the audience, increase the average check and the share of returning users.
     
  8. Social networking
    Social signals are taken into account by search engines, so they need to be developed. In addition, they may be additional sources of sales for your business. 

    для seo продвижения нужно работать и над соцсетями
  9. Sales Department Building
    It is also an important component of SEO promotion, since after visiting the site, potential customers are in direct contact with the sales department. The effectiveness of their work will depend not only on the percentage of conversion, but also on the reputation of the company.
     
  10. Creating a strong team
    Over time, most entrepreneurs need to hire new employees, form departments and distribute areas of responsibility, including work on the SEO site promotion.


And in order to make it easier for you to understand all the nuances of promotion, we have developed a complete course "Search engine". During your training, you will arm yourself with all the necessary knowledge of SEO, you can scale your business, attract as interested users to it and receive many times more profit. Register at the link above and with promo code "SEO-for-business" an additional pleasant bonus will be waiting for you.