What are social signals
Even from the name it is clear what exactly will be discussed in this section. Still 2 - 3 years ago he would absolutely not have been given importance. What can I say there, if only 5 years ago for the first time the influence of social networks was considered in the future. And already today we confidently separated a separate category from social signals, requiring study. But let's move on to the definition itself.
Social signals mean information collected by search engines about the activity of users of social networks relative to your site.
Now let's take an example:
We have buttons for likes, reposts, comments in our article. In order to enter many sites or share an interesting article, you no longer need to register, enter your mail, etc. You will automatically go under your log to all sites.
Here You made a repost on your VK page, and “plus” was added to us for this to the rating from search engines.
This like or repost will be considered a social signal for Google and Yandex.
The value of social signals in SEO today
Why did we even talk about this?
As you know, search engines are constantly trying to make search results as natural and useful to people as possible. And what better can help them in determining the usefulness of the site, if not social network?
Links that have played a decisive role in promotion for many years can easily be bought. This is no secret to anyone, and even more so, about each stock exchange Both Yandex, Google, and other search engines are well aware.
Yes, they do not stop taking into account the links, but we will leave a discussion of the causes and consequences of this way of promotion for the section on external optimization.
Now the question is different: you need something else. Something that will be very difficult to buy or screw up and easy to track. And here, of course, they come to the rescue social networks.
What could be simpler and more brilliant than taking into account social factors in promoting?
After all, if they talk about the site, if they are shared, commented and discussed on the network, why not consider it interesting and authoritative.
There are still disputes about which social factors are more likely to affect progress, which are less. But everyone already agreed on one opinion - social signals took a full place in the optimization of sites along with other important factors.
How to use them in your favor and what needs to be done - read in the articles of this section.