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Promotion on Google+ - why and how is this done?

We have repeatedly talked about what place in SEO occupies website promotion on social networks. We will not repeat too much. Recall only that social signals have a rather serious impact on search ranking.

In the same article, we want to tell you how to talk about the site on Google+. Despite the low popularity of this social. networks on the Russian-language Internet, not taking advantage of the promotion on Google+ will be at least stupid. 

After all, it is clear that a well-known search engine will rank a site associated with Google+ better than one that is active only in Vkontakt. And the point here is not at all biased.

Why promotion on Google+ is important for SEO

Not everyone knows about the existence of a Google algorithm called Search +, which affects the formation of searchable output by evaluating information from Google+ accounts.

When ranking, the linked site with Google+ or not is taken into account, as well as the presence of an account in it for each specific user who enters the request into the search bar. The information received is compared, which allows you to display the most relevant search results.

In addition, promotion on Google+ for a company means increasing the recognition of its brand and is one of the types of advertising.

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How to create an account in Google+ for a company

  1. Create a page and start promotion on Google+ for the company only from under an existing personal account using the service "My business". First of all, you need to choose the type of company corresponding to your activity.

    Персональный аккаунт Google Мой Бизнес
     
  2. The next item will be indication of all necessary data and company location on the map, so it is desirable that it be registered in advance with Google Places. 

    Местоположение компании в Google Places
     
  3. Next, you will be offered confirm company information one of the available ways (by mail, by phone, etc.).
     
  4. Customize visual display newly created page.
     
  5. Add a short description of the company, phone number, opening hours and other important information. Do not forget in the description use the most important key requests for your site, but at the same time remember that people will read it.
     
  6. Link site to Google+ you can add its address using the corresponding function in the profile.

    Связать сайт с Google+

 
Also, to connect the site with Google+, you need to place a link to your account in this social on its main page. network.

How to talk about a site in Google+

It’s not enough just to make a site connected with Google+. To get the effect in search promotion, it is necessary to conduct active work in this social. network:

  1. Publish in your own account created on Google+ for the company posts about updates and changes on the site (by making direct links), that is, to keep a kind of news column. Users interested in regular publications will add you to their circles, and therefore, your popularity will grow.
     
  2. For publications, create unique texts., and not just copy part of the article from the site. Approach this point as writing a small article, not forgetting to produce text optimization
     
  3. During the publication of posts, use keywords, on which the pages of your website are promoted.
     
  4. Do not forget use hashtags, so that your records can easily be found by users with certain interests. This will increase the target audience and accelerate progress on Google+.
     
  5. Use the Google+ button for the site., which you are promoting. Post it on all web resource pages intended for readers to read so that they can share with users from their circles.
     
  6. Have active communication with those who comment on your publications, do not forget about mutual "Laiki" or (as they are commonly called) "plusodins".
     
  7. Add to Thematic Communities and conduct active activities there.

    Алгоритм продвижения сайта в Google+
     
  8. Check out the material “How to strengthen social signals” and apply the methods described in it that are suitable for promotion on Google+.

Short results

  • promotion on Google+ is a great opportunity to add a few rating points to your site;
     
  • a Google+ page for a company can serve as a good tool for advertising and brand awareness;
     
  • it’s not enough to talk about the site once in Google+, you need to conduct regular activities in social. networks to get the effect;
     
  • The Google+ button for the site should be placed on all pages of your site to receive and amplify social signals.


Have you already begun to use these opportunities?

Attention! Google plus is closed

In April 2019 Google Plus ceased to exist and is now no longer available for users and company pages.