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How to create a content plan for filling social networks

Every day you need to add more and more new publications to your page so as not to weaken the attention of subscribers. It is required to constantly heat their interest, achieving their main goal - promoting the services or goods offered.

Well, if ideas visit you with enviable constancy, but there are days when something is unsettled, and it’s just impossible to come up with - what to write about, what post to lay out today?

Here, a plan drawn up in advance will come to the rescue, which will help you select and post a suitable publication.

What is a content plan and why is it needed

A content plan for social networks is a clear publication schedule drawn up in advance for a certain time. Such a document will help you solve many issues:

  • Correctly organize the marketing process.
     
  • It’s easier to navigate in choosing a topic.
     
  • Clearly build a sequence of publications.
     
  • Do not forget about important dates.
     
  • Prepare post materials in advance.
     
  • Faster analysis of the effectiveness of publications.
     

Как выглядит контент план для соц сетей

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How to draw up a content plan

Initially, creating a content plan for social networks will require some effort from you. But when you learn how to compile it, you will begin to do it faster, and you will understand how much your work has become easier and more productive.

We already wrote about what types of content are on social networks and how to distribute them correctly as a percentage, in the article “5 main types of content for social networks. Now let's figure out how to draw up a content plan, thanks to which your subscribers will be able to receive perfectly balanced content on time.

What you need to consider when creating a content plan:

  • Decide which number of posts per day you plan to publish. Mostly 1 - 2 publication is enough. The main thing is the quality of the content so that people want to like or share, attracting a new audience to you.
     
  • Arranging dates, mark all holidays and days of special events, about which it is worth telling subscribers.
     
  • Mandatory inform them of new products and events, occurring in your business. Report in advance about planned events, master classes, the emergence of new services or goods.
     
  • Take into account tastes and the needs of your target audience, Orient your content to these requests.
     
  • In order not to learn from your mistakes, analyze competitor sites. Find out which topics are most interesting to readers.
     
  • If you see that some topic is quite extensive and interesting to subscribers, you can plan series of articles.
     
  • Use the principles of SEO optimization. Collected keywords will also help you find new topics for articles.
     
  • Follow balance between types of content, adhering to a simple 4x1 formula, that is, lay out no more than 1 of the 4 regular advertising post.
     
  • If you keep a few pages in different social networks, then the content in them should not be repeated. Even if there is one topic, be sure to adapt the posts to the requirements of each network.
     
  • Correctly determine the time of publication, so that she does not pass by readers. It is best to lay out a post 20 minutes before the general peak, otherwise it is simply lost in the flow of information.

Based on these requirements, you can proceed with the preparation of your personal content plan.

 

Шаблон контент-план для соц сетей

What does the content plan look like

You can keep a content plan on the calendar, but the easiest way to execute it is using Excel spreadsheets. They are easy to edit, if necessary, make additions or changes in case of the appearance of fresh information.

There are professional templates for compiling a content plan. Keeping the general idea, they can look completely different. You can choose ready-made templates for yourself, or you can create your own one using their example, which will be most convenient for you.

Main and auxiliary columns, used to draw up content plans:

  • Date and time of publication.
     
  • Type of content. For convenience, it is desirable to distinguish different species with different colors.
     
  • Subject and idea of the article.
     
  • Writing materials, links to articles and pictures for the post.
     
  • You can add graphs in which you will evaluate published materials in terms of their demand. This will help you draw up the following content plan.
     
  • You can post texts directly in the publication schedule.

See examples of how content variations for Instagram social network may look like:

 

Как создать контент план для инстаграм
                               
As you can see, there are really many examples, their selection is an individual process and depends only on your preferences and goals.


Do you use a content plan to fill social networks? Do you use ready-made templates for this, or do you have your own version? Share your approach to planning social networking, perhaps your experience will help beginners to better navigate this issue.