One of the components of any business is its constant promotion and promotion. It is not enough just to collect a wide range of goods in demand, a range of necessary services or training programs - you also need to take care to find out as many people as possible. Therefore, many entrepreneurs are trying use every opportunity, to attract the attention of potential customers, and launch their ads wherever it can catch their eye.
Great place to promote your business is Youtube. After all, the audience of this site is expanding every year, and people are used to looking for all the information they need here. By launching the Youtube channel, you can promote your business and significantly increase revenue. Consider what exactly will give you your Youtube channel and how it can be used for business.
- How the Youtube channel helps you promote your business
- 11 Youtube video formats to use to promote a business
How the Youtube channel helps you promote your business
Creating a channel on Youtube is very simple, but first of all, need to imagine why you need him, and what will be useful for promoting and promoting the business.
There are many reasons that will allow you to understand the value of Youtube for business. We will distinguish from them 3 the most basic:
- Increasing popularity and recognition. If you consider that a lot of people come in from Youtube at any time and from any devices, then with the correct channel, they will watch your videos and remember your company.
- Increased traffic and conversion. Interested in you on Youtube, users will move from channel to site. And you will have a real chance that they will definitely purchase the goods or services you offer.
- Loyalty growth. The Youtube channel makes it possible to live with people - they can leave their comments, reviews, ask any questions, express their wishes regarding your suggestions. Your answers, clarifications and taking into account the opinions of users will significantly increase their confidence in your business.
But in order for the Youtube channel to really effectively contribute to business development, it itself must be optimized and useful. All the information provided should be relevant, and the videos should be of high quality and interesting.
11 Youtube video formats to use to promote a business
In addition to classic ways of promoting, video marketing has been gaining momentum in recent years. Users watch video materials with great pleasure than they read texts, since the picture is easier to perceive and it is easier to remember such information.
Video clips are relevant not only for online stores, but also for other companies. Video marketing is not just a banal advertisement. For quality business promotion On your channel on Youtube there should be videos of various formats:
- Reviews. Demonstrate your products or services by showing all the benefits that the user will receive from their acquisition.
- Unpacking. This is also a type of review, but more detailed and detailed. It shows and comments on packaging, equipment, the price and methods of use are called. Best suited for reviewing products from online stores.
- Training videos. Show users how their problems are solved with the help of your goods or services.
- Answers to questions “how?”, “what?”, “why?”. Answer questions of interest to users about your offers - how can you buy it, how to install or connect, how to choose correctly, etc.
- Video blogs. By leading to the Youtube video blog, in which you will constantly present the latest and relevant news in the world of your business, you will attract an audience interested in your offers. You can also post video reports on the Youtube blog from various events held or attended by your company’s staff.
- Interview. Promotion can be facilitated by Youtube interviews about your business with renowned specialists in this field, partners or employees.
- Video customer reviews. Video reviews of satisfied customers will help you build user confidence. You can stimulate them to create such reviews by announcing a competition with guaranteed small gifts.
- Criticism. Attracting experts who honestly and competently talk about all the pros and cons of your goods or services will be an important step in gaining user loyalty.
- Lifhaki. Lifehaki, or useful tips, can also be attributed to the training format of the video. But they can only relate to your offers indirectly, and show any life situations where you can successfully apply them.
- Chassemblies. The tops of the best-selling goods and useful services, comparative characteristics at their prices and functionality, and other facts that make it easier for users to choose will also serve to promote your business.
- Selling rollers. Finally, selling videos must be present on your Youtube channel to promote your business. This is a short video calling users to take action - to purchase, call, go to the site, etc.
To promote your business on Youtube and to keep users interested, be sure use videos of different formats and regularly post new content.
Each video should have its own script, and be not only informative, but also fascinating. Also remember that the video of poor quality, with slurred sound and a blurry picture, will not add popularity to you.
Therefore, if you do not have sufficient skills to create them, it is better to turn to specialists. And then your channel for promoting business on Youtube will bear fruit, and will provide you with the popularity you need to advance.
P.S. If you want to promote your business with YouTube and attract potential customers from this video hosting, we recommend that you complete the full course "YouTube for business". For 2 months of training, you will go through each of the stages of creating and scaling up your videos, immediately putting this into practice. Register at the link above, and with the YouTube-Business promotional code an additional pleasant bonus will be waiting for you.