If you are seriously engaged promoting your YouTube channel, then you should know that simply creating interesting and original content is not enough. You also need to take care to find the right videos and navigate your channel users could easily.
Excellent method to organize your content by making it easy to search for the desired video clip - create thematic playlists. In this article, we will talk about what playlists are, why they are needed and how to create them on Youtube.
What is a playlist and why is he needed on YouTube
The term “playlist” comes from the English phrase “play list”, which translates as a “playlist”. On Youtube playlists - this is a series of videos combined with a common theme and gathered together. They are located on the main page of the channel in YouTube, as well as in the "Playlists" tab, and perform the functions of dividing the video into headings.
Why is this needed? Why do they distribute goods in stores to departments, and publish articles on various topics in newspapers and magazines in certain thematic sections? And at home you don’t put all the products in the refrigerator mixed, don’t throw different tools, bolts and nuts into the box in bulk. This separation and ordering is very convenient., and is used everywhere to facilitate the search for the right things, or, in this case, the necessary information.
Please note that the popularity of your Youtube channel will depend not only on the quality and usefulness of the video being displayed, but also on, how convenient it will be to use the information you provide. If you are promoting your business, then people come to you for a specific purpose - to find information about your goods or services, or the conditions for their acquisition. Without seeing the thematic sections, they are unlikely to delve into the mass of clips to find the desired. And you can lose a potential client only because you did not take care to add playlists on time.
It will be much easier for Youtube users to understand if you make it easy to search, and on your main page will be present, for example, such sections:
- Separate reviews for each product category or the direction of services;
- Tips for selection or operation;
- Information on payment methods, delivery, order conditions and loyalty programs;
- Video customer reviews.
This is an approximate list, as the compilation of playlists will depend on the subject and focus of your Youtube channel.
How to create a playlist on YouTube
Best to start making playlists at the stage of forming a channel on YouTube, while you don’t have a lot of content, and then add new videos to them.
How to do it:
- Go to the Creative Studio of your channel. On the left, select the “Playlists” section and enter it.
- In the opened window there will be a button "+ New playlist. When you click on this inscription, a new window with the settings will open in front of you.
- Enter a name reflecting its theme.
- Next are the Youtube privacy settings. Choosing their 3 -s of the proposed options, you can make access to the video open, limited or only by links at your discretion.
- The last thing you need to do is click on the “Create” button and the work will be completed.
Now, just add the video to this playlist. There are several ways to do this:
- In the same section, click on the icon with three points, and then on “Adding video”.
Here you can find the videos of other authors or choose among those that are uploaded to your YouTube channel.
- You can turn on the video in a specific playlist immediately when it is loaded.
- Find and open the video that you want to connect to a group of videos of a certain topic. Under it, click on the "Save" button.
In the window that opens, select the desired option among existing playlists or create a new one.
Each subsequent video that you will post on Youtube, you can add playlists to the players already existing on your channel in one of the above ways by choosing the desired section.
If you want to know more about how to create cool content and promote your business in YouTube, we recommend that you go through 2 -monthly course "Youtube for business". Here you will in practice analyze each of the stages of channel configuration and scaling it. Register at the link above, and with the “Play-Youtube” promo code you will be waiting for an additional pleasant bonus to purchase.