You regularly post new content on your YouTube channel in anticipation of viewers who will subsequently become customers. But for some reason, expectations are not met. Nobody watches the video or there are very few views - much less than you expected.

To understand why this is happening, let's analyze the 10 most common reasons for the low number of video views on YouTube.

Content:

Find out how to increase the number of views and attract customers using a video

10 reasons why YouTube videos don't watch

1. The video cannot find

Internal search is one of the main sources of traffic on YouTube. It allows viewers to quickly find the information they need, and channel owners to receive views and potential customers. 

You may did not optimize the video or picked up too specific requests. Therefore, users cannot find it on YouTube, and the video scores few views. 

What to do with it: optimize video relevant requests. Think about how viewers could look for your products or services on YouTube. But do not limit yourself to assumptions - check what requests people really use. This can be done in the services: Keyword Tool, Yandex Wordstat, Serpstat, Bouquarix.

подбор запросов для оптимизации видео картинка

Also, using the VidiQ extension, check which tags competitors are writing to their video.

просмотр тегов конкурентов на ютубе скрин

After selecting requests, use them in:

2. It’s not clear what the video is about

Icon (cover) and name of the video - This is the first thing users see in YouTube search results. If the audience don’t understand what will be discussed, they are unlikely to want to find out what you wanted to show them. And this can be a good reason that your YouTube videos don't look. 

What to do with it: try to make a clear name for each video using the highest frequency requests on this topic, and an interesting thematic screensaver. As an icon, you can take a successful frame or take a photo separately. 

четкий значок и понятное название видео пример

The icon must:

  • look correct on any device; 
  • evoke pleasant emotions; 
  • have a stand out core figure;
  • match the content of the video. 

Otherwise, you will have few views again.

3. No incentive to view

If your YouTube videos and search engine optimization are configured correctly and the name with the icon is optimally selected, but there are still few views, the reason may be different - people don’t see for themselves the benefits of watching

What to do with it: create content based on the interests of YouTube viewers - give them only the necessary useful information. To do this, study your target audience, find out their tastes and needs. Analyze your own channel and YouTube competitors who get a lot of views. Find out what users need and shoot a video about it. 

4. There is no video on social networks

Perhaps your YouTube videos are gaining little viewing, as you did not place them where it will be difficult for viewers to pass by - that is on social networks. If your videos are not there, then there will be no views from this source. 

What to do in this case: Be sure to post links to your YouTube videos on Facebook, VKontakte, Twitter and other social networks. There, your content will not only be watched by interested users, but also shared with their friends.

видео из youtube поделились в соцсетях пример

5. YouTube video not on site

It is quite natural to assume that people will look for additional information about your goods and services primarily on the site, and not on YouTube. You may not have views because you not posted a video on the site

What to do: Add YouTube videos to the site. Both resources must be interconnected., and act together, increasing people's interest in your offers.

6. Wrong selected location of video on the site

YouTube videos are added to the site, but they still don’t watch it. Why is this happening? 

Firstly, link or button on the video may be not a user note or they don’t understand why it is needed. Secondly, the video can be placed on a page that is completely not suitable for the topic.

What to do with it: post a video on the site next to the goods and services that are discussed in it. The button with a link to the video should be in a place noticeable to users. 

обзор размещен на сайте пример

7. Few subscribers

Yes, there are such YouTube channel topics in which videos type a lot of views even with a small number of subscribers. But permanent viewers are still needed: they will help you increase your involvement and attract other users with their comments and speeches.

What to do in this case: naturally increase the number of subscribers. If you shoot really useful and interesting videos, optimize them and do channel promotion, then it is only a matter of time. 

8. The video is very long or too short

By opening the video on YouTube, users immediately see its duration. And if she does not suit them, then watching the video will gain very little. 

Imagine that you urgently need to find out some information about certain goods, services or training courses. You find the right video on YouTube, and you see that its duration is about an hour. Will you watch it, or look for a more compact option? The same thing with too short content: perhaps people do not watch it, because they believe that during such a time you just don’t have time to tell them everything

What to do: before shooting a video, analyze how long your competitors have a video on this topic in YouTube Search TOP

9. Non-relevant information

The fact that YouTube videos are not watched may be due to the irrelevance of its topic. If you have few views, review the subject of your videos - maybe they not timely, this data outdated and do not answer user questions. 

What to do: follow the new products in your field, and give people information about them immediately, without waiting for all the channels of your competitors on YouTube to trumpet this. Take into account the interests of your target audience, and respond to the most frequently asked questions. 

10. Poor sound or shooting quality

Given the variety of content available on the network, users are unlikely to watch the video in which fuzzy picture or a lot of extraneous noise

What to do: use good microphone and camera, choose to shoot places with a sufficient level of natural light or use softboxes. 

Find out how to increase the number of views and attract customers using a video

Conclusions

As you can see, the main reasons that YouTube videos are not watched are completely simple things that are easy to fix on their own. Post interesting and useful content, optimize it, share it on social networks, and very soon the videos will begin to type views.

P.S. On the course "YouTube for business" we will analyze in detail each of the stages of creating and promoting video content. The training is built in practice, so from the first lessons you will begin to develop your channel and attract potential customers to it. Register by link and with the promo code "YouTube- 8" you will be waiting for an additional bonus to purchase.