What is included in the site audit
Technical and program audit
- Check page loading speed on different devices
- Implementation of page linking from a technical point of view
- Performance and distribution of internal links of the site
- Site navigation: performance on breadcrumbs and menus
- Analysis of the site section structure, page nesting
- Checking capture forms for the ability to collect contact data
- The presence and implementation of search results within the site
- Social media like/repost buttons and community widgets work
- Availability of a favicon and recommendations for creation
- Displaying a 404 error page
- Check for broken links on the site
- Copy protection
- Full list of recommendations on the technical part of the site
Usability analysis
- General check of the intuitive simplicity of the site interface
- Relevance and placement of headings on pages
- Amount of comprehensive information about each service/product
- Analysis of the convenience of the site structure for users and search engines
- Correct display of the site in different screen resolutions and browsers
- Adaptive site layout - checking display on different devices
- The presence of circular links on the site
- Competently setting up breadcrumbs
- Relevance of internal links to their respective pages
- Images unique and relevant to page content
- Analyzing capture forms from the user's perspective
- Contrast of color blocks and text on the site
- Convenience and ability to place an order
- The literacy of the design of such sections as “guarantees”, “payment”, etc.
- Checking texts for readability and adaptation not only for search engines, but also for people: fonts, colors, headings, information, style, errors, etc.
- Directory analysis and ease of navigation
- Complete list of website usability recommendations
Setting up landing pages
- Let's write effective page titles for your topic
- Let's write effective descriptions that increase CTR
- Let's write effective H1 headings for website pages
Search engine SEO audit
- Correctness of robots.txt file settings
- Correctness of sitemap.xml file settings
- Presence and configuration of microdata
- Checking the site for mirrors on the Internet
- Site age and domain age as indicators of resource authority
- Difference in values in Google and Yandex indexing
- Correctness of site snippet in Google and Yandex search engines
- Competent filling of information about the site in Yandex.Directory and Google My business
- Duplicate pages
- Checking site indexing: presence of technical pages in the index
- Correctness of site page URLs in terms of promotion
- Search for outbound links and analyze them
- Analysis of external links to the site: general statistics, analysis of donors and quality of links, trends in increasing or decreasing positions
- Checking and analyzing resource attendance
- Authority of the site in the eyes of search engines
- Availability of installed counters and recommendations for working with them
- Full list of site setup recommendations
Content analysis
- The presence of the title tag on all pages and its relevance
- The presence of the description tag on all pages and its attractiveness to users
- Using keywords
- Presence and relevance of H1 to the topic of each page
- The correct use of H2-H6 subheadings on pages
- Search for blank pages on the site
- Analysis of texts in terms of benefits for site visitors
- The literacy of the description of services and the availability of additional data important for increasing conversion
- Checking the availability of photos of services and/or products and their commercial value
- Availability and literacy of filling alt and title for images
- Having full contact details that are important for both users and search engines
- Checking the site for additional data confirming expertise and increasing trust (depending on the topic)
- Analysis of sections with articles, promotions, offers, etc.
- Presence and literacy of the content of the “Reviews” section from the point of view of users
- Checking the user help page
- Percentage of text highlighting by different styles, markers, etc.
- Identification of duplicate content within the site and the uniqueness of texts on the Internet
- Literacy of filling texts with key queries
- A complete list of recommendations for correcting errors in the site content
What will you get as a result?
Step by step website optimization algorithm
Advice throughout the audit
Ready solutions
Increasing website conversion
Improvement in behavioral factors
Growth of site positions and traffic
You need an audit if you
website under development
do not promote your site yet
promote your website
order services from an SEO studio or freelancer
Cost and terms
21 WORKING DAYS
audit development time
450$-700$
the cost of an audit in
depending on the complexity
depending on the complexity
100%
advance payment at the start of the project
