Collaboration between the owner of the site / service and Internet users, in which all participants receive the benefits of interest to them.

For the site owner, this may be attracting new visitors / customers, increasing popularity or making profit from sales.

Users participating in the affiliate program are given the opportunity to receive remuneration for a certain action (attracting new users, committing clicks or placement links). Remuneration usually refers to the receipt of certain privileges when using a website or a fixed percentage of the profit received by its owner.