The name of the term comes from the English word "anchor»(anchor) and is used to denote text links, which is between the tags.

An example of a link in which the form is the phrase “Site example”:

< a href="">Пример < / a >

The textual contents of the anchor are taken into account by search engines when determining the degree relevance the page to which the link leads and affects the transmitted one weight.

Depending on the method of use keywords, Ankoras are:

  • straight (with exact entry requests);
  • diluted (key + additional, dilution words);

Also, in the form of an anchor, it may not use the text, but the address of the page to which the link leads. In this case, it is called ungodly.

Correctly composed link anchors (like external and internal) are a very important factor for successful SEO website promotion.