Comes from English phrase "click fraud - “fraudulent click.

The term refers to the sphere contextual advertising, in which payment is made for the completion of transfers on announcements.

Clikfrod is a type of fraudulent activity based on distortion of the results of an advertising campaign and / or profit from fictitious clicks made by competitors, webmasters personally or hired for this purpose. Also, clicfrod can be performed using specialized software and scripts.

Clikfrod brings significant losses in the field of contextual advertising, which range from 10 % to 20 % costs of advertisers.