Building Method reference mass, which is not very often, but still used in search progress.

It consists in the publication of the same (or slightly modified) information in different sections (pages) within the same web resource, forum or blog.

As a result, some growth may be observed traffic, but the audience will not be strictly target, that will negatively affect behavioral factors, and therefore on the overall results of the promotion. In addition, inexorable (duplicated) content negatively perceived by search engines.