Abbreviation English term "Exact Match Domain" - "accurate domain match.

B SEO-terminology by EMD is meant entry keyword in domain name website (cash or through hyphen).

For keywords in Russian, to comply with EMD, it is required to use transliteration with Latin symbols, if it is not a Russian-speaking zone (rf, .rus).

Due to abuse of EMD by many webmasters in order to increase the rating of their sites when ranking, since 2012 Google started partially pessimize Web resources that have the exact occurrence of the main keyword in the address.