Content:

What does the term "site hat" mean

Site header is top of web resource, which is present on all its pages. This element is also called “header”, “header”, “leader","header. Usually it contains a logo, company name, basic contact details and other most important data.

пример что такое шапка сайта

Get a free consultation from an SEO expert on your site

The role of the site’s hats in promoting

Header creates the first impression of the site at the visitor. She must attract attention, answer the main questions, be convenient and useful.

What to put in the header of the site is a strictly individual solution. But you do not need to overload it with unnecessary information. It just prevents the visitor from focusing on the main thing and increase failure rate. Also, this part of the online resource is very important for the general level usability.

What elements to place in the site hat

At the top of commercial sites it is recommended to place:

  • Contact details - the phone, mail, messenger men will always be in sight.
  • Logo - imprinted in the subconscious of the visitor and will be associated with you in the future. Usually placed on the left.
  • Descriptor - a brief description of the company's activities gives the user an understanding of where he got and what the resource is dedicated to. Usually placed above or under the logo.
  • Schedule - the time when the call center operators will be able to answer the call, and the visitor will be able to come to your office or store.
  • Top menu - comfortable navigation by website.
  • Cart - A mandatory element of the online store. Usually located on the right.
  • Feedback button - One click is enough to contact the manager.
  • Search - allows you to quickly find the right product or service.

как выглядит шапка сайта интернет-магазина

Depending on topics and business directions elements in the site hat can both be added and cleaned. For example, registration of a hat for an online store, in addition to contacts and the callback button, should include information on delivery and payment, as well as a section with guarantees and return conditions.