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What does the term "Non-Potist Spam" mean

Non-potist, or nope, spam is black promotion method Internet resource based building up reference mass by fraud with acquisition external links. And we are not talking about creating a quality reference profile from external sources. In this case, it is about use donor sites solely for the purpose of increasing the amount backlinks

In the environment optimizers you can also find the term "reference spam.

что такое непотистский спам картинка

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Ways to Spam

Speaking of unceasing spam, mean artificial increase in the number backlinks. The methods that dishonest SEO optimizers use for this include:

Important: the formation of a high-quality reference profile is not related to non-spam. In this case for SEO-provements other methods and tools are used.

Fighting Subtracist Spam

Optimizers began to use nope spam after input by developers Google in 2001 a new ranking algorithm. From now on site position in search engine the number of links began to affect and this influence exceeded the importance of creating a quality content. Such changes led to a massive buying of links, which caused significant changes in the results of the search engine. The first place were the sites, the owners of which had the opportunity to spend large sums on building a link profile. At the same time, the usefulness of leader resources issuance and information they offer sharply decreased.

Paying attention to the negative effect obtained, search engines set about rectifying the situation. Additional filters for non-spam began to be introduced.
Yandex Nepot Filter, whose algorithms are periodically updated is aimed at fixing a sharp increase in the number of external links to the site, as well as an estimate of the amount links, located on the same site. In addition, produced analysis of their quality.

пример резкого роста количества внешних ссылок

Google traditionally does not disclose its cards, but experts have long noted that reference spam is being tracked, and pages promoted with it lose their position in issuing.

Search Engine Filters, Having noticed a violation by optimizers, the site itself is not blocked, but “convinced” reference weight. As a result, these pages lose their position and may well be at the very end of the issue. More stringent sanctions donor sites that earn on the spontaneous sale of links are punished: finding them, search engine banit the whole resource.