Another model for paying for advertising ads, in which the advertiser is billed for each visitor attracted to the target website. That is, in fact - for everyone click, which resulted in the transition of the Internet user, which fully corresponds to the name of this model, which in translation sounds like a “fee-for-click”.

Is the most profitable option for webmasters, earning on advertising on the pages of their websites, since it absolutely does not matter if the redirected user is included in target audience, whether he will study the advertiser’s website, whether he will make a purchase or any other action on it. For the same reason, PPC is most often used in most systems banner and contextual announcements.