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What is the frequency of a search query

The frequency, or frequency, of the query is the number that shows, how many times are certain keywords entered by users in search engine for the reporting period. Understanding how often one or another is used search query, helps optimizer calculate the approximate volume traffic, correctly compose semantic core and generally build an effective SEO-promotion strategy.

Some services have the ability to view frequency for each time period separately.

пример что такое частота поискового запроса

In others, the formula is used for calculation: number of requests per year / 12 months. Thus obtained value is approximate, but to understand the general level of popularity of key phrases, it is quite enough.

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Types of requests by frequency level

B SEO it is customary to allocate three types of keyword frequency. But this separation is very conditional, it is not tied to exact numbers. A specialist can create his own gradation system. 

  • High frequency (HF)
    Users use a keyword or phrase from 10 thousand times a month. Most often, such a request consists of no more than 2 - 3 words and indicates the name of the search object without any clarifications. It helps users understand the essence of the subject and get a general idea of it. HF keyboards are most expensive when conducting an advertising campaign, while the indicator conversion on them very low. 
  • Midfrequency (CF)
    Usually consist of 2 - 5 keywords, have a frequency indicator in the range of 1000-10000 requests and are used when searching for more detailed information about the subject. At this stage, the user tries to take a closer look, to understand whether the object really suits him and to clarify additional nuances about it. HF keys are rated below high frequency and have a higher conversion. 
  • Low frequency (NF)
    The most accurate key phrases, usually consisting of 5 or more words that accurately articulate the user's need. It can be used only a few times a month. Understanding the subject is already there, willingness to fulfill target action there is, the user has to choose the most suitable and appropriate offer. NF requests are leaders in terms of conversion, and the cost of their promotion is most attractive to business. 

At search promotion any Internet project, regardless of its focus, number of pages, revolutions and popularity, you need to use all types of requests.

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Request Frequency Test Methods

You can check the frequency of the search query using such tools:

We wrote more about them earlier in the article “How to check the frequency of keywords.