Requests are words or phrases that are entered into the search bar by users of search engines in order to find the information of interest to them.
Search queries depending on the goals pursued by users who set them, they are divided into:
- information aimed at obtaining information data;
- transactional, which are used to find profitable options for acquiring goods / services through internet;
- navigation, which help users determine the address of the store / cafe / cinema / company, etc.
Analysis of statistics on the most popular queries is an integral part of successful SEO- Website promotion. It is from the selection thematic search queries begins building semantic core, which is the backbone of the future site.
Query selection will help you complete Google Keywords services and Yandex. Wordstat.