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What does rewriting mean

Rewriting, or rewright, (from English rewriting - rewriting) - the process of creating a unique text content by rewriting the source text without distorting the meaning. The complete preservation of style and content distinguishes this content technique from copywriting.

Using school terminology, rewriting can be called the presentation of the author’s text in your own words, and copywriting can be called an independent essay on a given topic.

что такое рерайтинг текста

Releasing in SEO-movement

Work with content plays a crucial role for search engines of sites. In this case, the content of the pages must meet the quality requirements from the point of view of both users and search engines.

Quality Content characterized by:

Text preparation or updating is usually done by non-site owners or optimizers, and by specialists - restyreaters or copywriters. The choice depends on the goal, objectives, requirements, expectations and budget of the project. Reiting is usually cheaper than copywriting, as it does not require in-depth knowledge in subject and easier to execute. 

Depending on the method of rewriting, stand out:

  • deep rewright - thorough revision of the text, involving a change in structure and the transfer of sentences and phrases so that the meaning remains the same, but the form is different from the source;
  • synonymous - surface change of text using synonymous replacements.

Search engines currently quickly enough detect content created by surface rewriting, equating it to plagiarism. For the use of low-quality rerite position in search engine may be reduced.

At the same time, a responsible approach to re-rating and a high level of professionalism of the author performing it can be a guarantee that the created text will be perceived by search engines as a unique and perfect new one, and the site on the pages of which it is posted as worthy of participation in an impartial ranking. High-quality relaying can sometimes be quite comparable to copywriting.