In the literal translation - "the page of the results of the search engine.

SERP (or slang option - SERP) is a page issued to the user in response to the specified one request.

Most often, this page is simply called "search results"or" search extradition.

The content of the search engine is made up of links with names (title), short descriptions (snippets) and URL web pages the contents of which the search engine considers relevant user's request.

Also, elements can be displayed in search results contextual advertising, which an inexperienced user may well confuse with the main issue. Such announcements are located either at the top of SERP or to the right of the list of search results.

The first 3, 5 and 10 search points are called TOP- 3, TOP- 5 and TOP-10 search results on request, respectively. Getting into the named TOPs is the main goal pursued webmaster and aboutbird watchers in the process promoting web resources, since only this can ensure the attraction of the required amount traffic and monetization.