One of the actively used in black SEO methods, the name of which comes from English. the verb "to cloak" ("masquer").

The essence of the clowking is to configure the display of one content website pages for search engine robots and completely different for its visitors.

Bots index pages with provided to them, optimized for specific requests, content and give them in search results. When users of search engines switch to sites to which cloning is applied, information will be available in their eyes, at best slightly inconsistent with the search query.

Most often, cloning is used to promote websites on popular information requests and to show commercial offers to deceived visitors that they actually did not look for, but may well be interested in them.

Search engines are actively fighting with ways to promote sites such as cloucking. Therefore, choosing this method for yourself, you need to be prepared for the risk of sending an advanced resource under filters.