The meaning of the term "stop-words" in SEO

Stop words are elements filling the text, by themselves not bearing semantic load. They are used to create coherent phrases and sentences, enhance or refine. They are also called "noise.

Stop words complement significant words in the text, creating speech constructions that are understandable to users. Without them, the content will be dry, and most likely a completely unreadable set of terms.

It must be understood that such a concept of “stop-words” is used only in SEO and not used in philology or linguistics. With their help, developers search engines reduce the load on servers and their own search engines, simplify the work search robots and speed up the search relevant on request pages. In the process indexation stopwords in the text automatically change to a special marker "*.

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What does noise say

The term "stop word does not apply to any strictly defined words. Each search engine has a separate set of elements, it is periodically updated and supplemented. Most often, this list includes:

  • prepositions (before, above, etc.);
  • unions (and, as well);
  • pronouns (he, them, us);
  • particles (would not);
  • numbers from 0 to 9;
  • numeral (two, eighth);
  • introductory structures (possibly however);
  • some adverbs (far, close);
  • punctuation marks (":", "!");
  • special characters (/, -) and others.

Another type of noise words is secondary, which without the main word cannot reveal the meaning of the request. For example: Alexander - Alexander Pushkin. 

Search Impact

Search robots "do not see" stop words. Therefore, they do not take them into account in user requests (exception - requests in which search service operators: minus, quotation marks etc.). As a result of extradition we see much more variants of phrases than we originally used in the search. Moreover, most of the proposed pages will still be relevant to the request. 

In the indexing process, evaluated text quality, including the amount of use of stoplocks. They cannot be completely ruled out, but content filled with “meaningless” elements cannot be useful. Overabundance boosts it "wateriness"and indicator"nausea», which can cause the page to fall under filter.

How to check text

The existence of special services, for example, Advego, simplifies the work copywriters, restyreters and optimizers. They do semantic analysis: help check content for noise words, evaluate keychain density and the level of "nausea" of the material.

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