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Meaning of the term

The core of the audience is part website visitors, which regularly make repeated visits and study its pages for a total of several hours a week. Based on this definition, we can conclude that the core of the audience is usually made up target visitors.

The more rapidly the number of returning visitors increases, the more successful the campaign is for it progress.

How to determine the core of the audience

The core of the audience is people, really interested in your suggestions, that provide the bulk of the profit. Everyone else can get to your site by accident or simply out of curiosity, and the probability of their transition to customer status is very small. 

Therefore, you need to determine who exactly makes up the core of your audience, and build a marketing strategy for their interests. The easiest way to do this is with web analytics services: Google analytics or Yandex Metric, by analyzing the behavior of all website visitors.

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By installing these counters on your site, you can find out:

  • From which traffic sources the most loyal users who make repeated visits come to you, and as a result become customers;
  • Which pages are most interesting to people, and are viewed most often;
  • How long have visitors lingered on your site;
  • How many pages is visible for one visit.

By owning this information you can determine how you can improve your site and increase the core of the audience, and with it - increase company profitability

Read more about, how to check the attendance statistics of your site using Yandex Metric and Google Analytics, you can read in our separate article.