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What does the term transliteration mean

Transliteration, or translitent, is transmission of the combination of characters of one alphabet with symbols of another without semantic translation. For example, SEO - CEO, book - kniga.

Transliteration in SEO optimization is performed according to the international standard ISO 9. It clearly states which letter or combination of letters transmits the sound of letters or their combination from another alphabet. So, the Cyrillic “m” changes to the Latin “m”, and “h” - to “ch”. Thanks to the use of the standard, Russian words on the Latin alphabet look clear and do not require translation or decryption.

Transliteration and SEO

The main alphabet search engines and the Internet is a Latin alphabet. This means that in the process of optimization for official purposes, it is desirable to use only Latin letters.

Traslit is required to replace Cyrillic with Latin when forming:

  • Page URL;
  • names of folders, files, pictures, videos.

транслитерация url для сайта в cms

Especially important for optimization has a URL spelling. The page address should be clear to users, help with navigation and quickly remembered. A Russian trancelit allows you to save the essence of the information posted on the page in Latin writing.

Human Understanding (or CNC) URL have a positive effect on growth positions in extradition, helping search robots more accurately define the topic and page purpose. This influence is more significant when it comes to low frequency requests.

CNC URLs created using transliteration increase percentage of clickability links on third-party sites. Search queries enclosed in them motivate users to move. “Speaking” links look more presentable and not cause concern.

URL Transliteration Benefits:

  • not all users speak English (or another language using the Latin alphabet);
  • search engines do not consider word translation to be synonymous, which may adversely affect the determination of degree relevance request.

Transliteration of URL for the site is possible 3 - in ways:

  • manually if there are few pages on the site;
  • tuning the auto-generation of the URL in Cms or by installing special plugins for them (not available to all CMSs);
  • using online services (URL generator on Advego, Transl-Online, etc.).

пример seo транслита в url